Ultimately, with EDM, we're concerned with conversions. Of course a conversion can be defined as a sale for a business or a new donor for a charity or any other number of ways. Conversions are only beneficial if there is a good ROI. Targeting helps improve ROI and the hidden ingredient, persistence, … [Read more...] about A Simple Marketing Formula for Incredible Conversions
Many people that attend my Mailchimp training classes work for, or own, businesses that advertise using Google AdWords. Many people get awesome results from using AdWords however it's really important to know how to get the most relevant clicks for the least cost with advertising online. Keywords … [Read more...] about The most valuable Google AdWords tip by far!
I received an email regarding Mailchimp delivery rates as follows. "We've been experiencing some problems in regards to our email reach. Whilst the report shows we've sent out an EDM to all 500 recipients, we've had clients on the list coming back to us stating they have not received anything at … [Read more...] about How to improve Mailchimp delivery rates
Google Adwords sent out their interest-based advertising policy update today. It included that the content of the ad cannot be related to the following topics: Personal hardships related to relationships (example: bereavement products or services) Personal hardships related to abuse and … [Read more...] about Don't use Mailchimp to promote these
Google made the internet safer when they started to use HTTPs as an SEO ranking signal. This encouraged millions of website owners to serve their website content over HTTPs (using an SSL certificate). They are doing it again but now with email. In both Gmail and Google Apps, there are now two … [Read more...] about Does Mailchimp meet new Google Apps security?
If you view multiple calendars in your Google Calendar (also called Gmail Calendar), you may have a problem whereby the time of events from a shared calendar are wrong. This is really frustrating but fortunately really simple to resolve. The reason that this problem occurs is that your calendar … [Read more...] about Fix Google Calendar showing wrong times
I've used the Google PageSpeed service for numerous WordPress websites over the past years. I've found it both brilliant but also frustrating at times. In the past six months I've moved from PageSpeed to CloudFlare for all my websites and recommend CloudFlare to almost all my clients. Webpage load … [Read more...] about Goodbye Google PageSpeed Service
If you use Google Webmaster Tools, which you should do, you may receive an email from Google with details similar to those below. Fix mobile usability issues found on http://example.com/ To: webmaster of http://example.com/ Google systems have tested 69 pages from your site and found that 100% of … [Read more...] about What to do about 'Fix mobile usability issues' email from Google
A massive change is coming to the Google Search Engine Results Pages (SERPs). Mobile-friendly websites will see an advantage over those websites that aren't mobile optimized. This of course makes alot of sense as many websites are seeing greater numbers of mobile visitors as opposed to visitors on … [Read more...] about Does your Website pass the Google mobile SEO test?