Remarketing is incredibly simple to do in Mailchimp. It takes seconds and, oddly enough, few people know the capability even exists. Many people in my Mailchimp classes ask if there is an extra cost for remarketing (also called re-targeting and re-engagement); the great news is that even free Mailchimp accounts have the ability for remarketing. What is […]
Easily advertise on Facebook using Mailchimp
Mailchimp will soon introduce a very simple and effective way to create and publish adverts on Facebook. Facebook has a massive engaged user-base and combined with the millions of customers that Mailchimp has, the alliance makes alot of sense. What I particularly like about the way that the new Facebook Campaigns work is that; Creating […]
How a Popup Subscribe Form Destroys Your SEO
Almost two years ago I published a post titled ‘How to get Mailchimp Subscriber Popup working in WordPress‘. That has been one of my most visited posts however things have changed and it’s important to know the danger of using a pop-up email marketing subscribe form, whether Mailchimp, Aweber, Constant Contact or any other EDM […]
Solve WordPress AMP ‘Image missing and required’
My websites run on WordPress using CloudFlare for security and performance enhancements. Including AMP copies of posts is becoming a necessity for SEO and page load speed reasons. I recently therefore installed and activated the AMP plugin for WordPress. Today I received an email from Google Search Console stating: Google systems have detected that some […]
We go Material Design
We recently updated our OrganicWeb Mailchimp services website and Mailchimp training websites. Mailchimp make available their brand assets however we chose to go along the route of Google material design guidelines (mostly). I’m not a designer however I just love the look of material design. Added to that is the familiarity most people on the […]
A Simple Marketing Formula for Incredible Conversions
Ultimately, with EDM, we’re concerned with conversions. Of course a conversion can be defined as a sale for a business or a new donor for a charity or any other number of ways. Conversions are only beneficial if there is a good ROI. Targeting helps improve ROI and the hidden ingredient, persistence, can really boost your […]
How to improve Mailchimp delivery rates
I received an email regarding Mailchimp delivery rates as follows. “We’ve been experiencing some problems in regards to our email reach. Whilst the report shows we’ve sent out an EDM to all 500 recipients, we’ve had clients on the list coming back to us stating they have not received anything at all. We’ve checked for […]
Don't use Mailchimp to promote these
Google Adwords sent out their interest-based advertising policy update today. It included that the content of the ad cannot be related to the following topics: Personal hardships related to relationships (example: bereavement products or services) Personal hardships related to abuse and trauma (examples: domestic abuse shelters or victim advocate services) User identity related to marginalised groups […]
Does Mailchimp meet new Google Apps security?
Google made the internet safer when they started to use HTTPs as an SEO ranking signal. This encouraged millions of website owners to serve their website content over HTTPs (using an SSL certificate). They are doing it again but now with email. In both Gmail and Google Apps, there are now two indicators of security. […]
Fix Google Calendar showing wrong times
If you view multiple calendars in your Google Calendar (also called Gmail Calendar), you may have a problem whereby the time of events from a shared calendar are wrong. This is really frustrating but fortunately really simple to resolve. The reason that this problem occurs is that your calendar timezone setting may be incorrect. Follow […]