I was contacted and asked by a MailChimp customer as to why her campaign had very low open and click rates. Looking at the report for the campaign (a day after the campaign was sent) there were 98.9% successful deliveries but an open rate of only only 3.2% and a click rate of 0.2%. The […]
A common questions I get asked during MailChimp classes is how to add a MailChimp signup form to Facebook. Many organisations are active on Facebook and it makes sense to get as many of their Facebook visitors to subscribe to their email marketing as possible. Fortunately it is relatively simple to add a MailChimp signup […]
Remarketing is incredibly simple to do in MailChimp. It takes seconds and, oddly enough, few people know the capability even exists. Many people in my MailChimp classes ask if there is an extra cost for remarketing (also called re-targeting and re-engagement); the great news is that even free MailChimp accounts have the ability for remarketing. What is […]
If you share your MailChimp email campaigns to Facebook then you may have noticed that the post in Facebook doesn’t look good. Recently many of my MailChimp training attendees in Australia have asked how they may control what is shared from MailChimp to Facebook in order that the Facebook posts may look better. For example, […]
I get asked during MailChimp training which is ‘better’ between email marketing and social media. The roles of email marketing and social media are different. Of course elements overlap but they are two different mediums. There is much evidence to suggest that email marketing is more effective at revenue generation (making money for your business) […]
Since MailChimp introduced their easy way to advertise on Facebook (called Facebook Ad Campaigns), my MailChimp training attendees have been very welcoming of this new functionality. In the video below I describe how to create a Facebook Ad Campaign in MailChimp.