The Christmas holiday season is almost upon us. Many organisations have started their Christmas marketing. In case you haven’t then here are three ways that you can use Mailchimp to easily get your message across these holidays. Send Seasons Greetings Postcards It is very simple in Mailchimp to create attractive and high quality postcards that […]
Mailchimp will get your contacts data for you. Automatically.
We know that segmentation and personalisation in email marketing leads to better conversions (i.e. higher open and click rates). A problem that most organisations have is that they don’t have the information needed to be able to personalise and target their marketing. Asking people at the point of subscription to provide all necessary information will […]
Mailchimp open rates improve 18% through this simple change
I was contacted and asked by a Mailchimp customer as to why her campaign had very low open and click rates. Looking at the report for the campaign (a day after the campaign was sent) there were 98.9% successful deliveries but an open rate of only only 3.2% and a click rate of 0.2%. The […]
Add a Mailchimp sign-up form to Facebook
A common questions I get asked during Mailchimp classes is how to add a Mailchimp signup form to Facebook. Many organisations are active on Facebook and it makes sense to get as many of their Facebook visitors to subscribe to their email marketing as possible. Fortunately it is relatively simple to add a Mailchimp signup […]
Mailchimp Remarketing – a Guide
Remarketing is incredibly simple to do in Mailchimp. It takes seconds and, oddly enough, few people know the capability even exists. Many people in my Mailchimp classes ask if there is an extra cost for remarketing (also called re-targeting and re-engagement); the great news is that even free Mailchimp accounts have the ability for remarketing. What is […]
Make Mailchimp to Facebook look better
If you share your Mailchimp email campaigns to Facebook then you may have noticed that the post in Facebook doesn’t look good. Recently many of my Mailchimp training attendees in Australia have asked how they may control what is shared from Mailchimp to Facebook in order that the Facebook posts may look better. For example, […]
Mailchimp vs. Social Media
I get asked during Mailchimp training which is ‘better’ between email marketing and social media. The roles of email marketing and social media are different. Of course elements overlap but they are two different mediums. There is much evidence to suggest that email marketing is more effective at revenue generation (making money for your business) […]
Introducing Facebook Ad Campaigns by Mailchimp
Since Mailchimp introduced their easy way to advertise on Facebook (called Facebook Ad Campaigns), my Mailchimp training attendees have been very welcoming of this new functionality. In the video below I describe how to create a Facebook Ad Campaign in Mailchimp.
Easily advertise on Facebook using Mailchimp
Mailchimp will soon introduce a very simple and effective way to create and publish adverts on Facebook. Facebook has a massive engaged user-base and combined with the millions of customers that Mailchimp has, the alliance makes alot of sense. What I particularly like about the way that the new Facebook Campaigns work is that; Creating […]
Get your Facebook leads in Mailchimp
Facebook Lead Ads work well in getting potential sales leads. But what if we could automatically get our leads into a list in Mailchimp. We could then set Mailchimp Automation to send a series of EDM to our new leads, all without doing a thing. Conversion rates are 53% higher when using Automation and sending […]