A client contacted me earlier today regarding not being able to send a Mailchimp email campaign. When he went to send his email marketing email he received the following message: Mailchimp’s abuse prevention system, Omnivore, has identified some issues with the addresses on your Newsletter that have never been sent to through our system. Omnivore […]
How being marked a spammer destroys your domain!
Way too often I get asked by organizations why emails that they send are automatically sent to the recipients spam (also called junk) folder. The recipient of course usually doesn’t check their spam folder therefore they assume that they haven’t received an email message from the sender. You must get your house in order before […]
Help. My Mailchimp Campaigns go to Spam
There are many things that can be done to minimize the chance of your Mailchimp EDM going directly to your subscribers spam folder. These include not using spammy words (e.g. You’re a Winner! and Viagra)in your email, having enough text in your campaigns, adding necessary DNS SPF and DKIM records for your domain and so […]
Why Mailchimp won’t accept Mailinator
A client of mine noticed, when importing a large number of email addresses into their Mailchimp list, that all Mailinator email addresses were being identified as having syntax errors. An import or even integration wouldn’t get Mailchimp to accept these email addresses. The client had even tried to add the subscribers one-by-one into their list which just […]
What does ‘cleaned’ mean in Mailchimp?
In your Mailchimp subscriber list you may have come across the four set categories of All Subscribers, Unsubscribed, Cleaned and Transactional. These names aren’t altogether explanatory and I often get asked in Mailchimp training what each means so here is a brief outline: All Subscribers These are the email addresses that you’re able to send […]
How to improve Mailchimp delivery rates
I received an email regarding Mailchimp delivery rates as follows. “We’ve been experiencing some problems in regards to our email reach. Whilst the report shows we’ve sent out an EDM to all 500 recipients, we’ve had clients on the list coming back to us stating they have not received anything at all. We’ve checked for […]
Don't use Mailchimp to promote these
Google Adwords sent out their interest-based advertising policy update today. It included that the content of the ad cannot be related to the following topics: Personal hardships related to relationships (example: bereavement products or services) Personal hardships related to abuse and trauma (examples: domestic abuse shelters or victim advocate services) User identity related to marginalised groups […]
Mailgun, a free Mandrill alternative for WordPress
Mailchimp recently advised of various changes to its awesome Mandrill transaction email service. The most significant change for small businesses and low volume senders is that there is now a minimum monthly subscription cost of $20. This relates to a high cost per send if your transactional email volumes are low. I’ve been using Amazon […]
Awesome banner images for Mailchimp (in seconds)
I often get asked during Mailchimp training where attendees may get custom banners or images for their email campaigns. Some people choose to use a graphic designer or create the designs themselves in Adobe Photoshop or Illustrator. For those that don’t have the necessary graphic design skills or just want an image really quickly then fortunately […]
Moving from Mandrill to Amazon SES in WordPress
I’m very disappointed that Mailchimp has decided to include Mandrill as a paid Mailchimp subscription option (rather than keeping it a stand-alone service). Mandrill is an excellent transactional email services and has been very inexpensive for small businesses. I’ve worked with clients with numerous Mandrill integrations and troubleshooting. Unfortunately the cost of using Mandrill will […]