Yes, your email marketing subject line has a direct influence on your campaign open rates. I see so many people and organisations make the mistake of either repeating a similar subject line with every campaign sent or adding really boring subject lines that clearly won’t entice subscribers to open the email message. For example, the […]
How to send an attachment in Mailchimp
You need your subscribers to receive a file with your Mailchimp campaign. You can’t find where to add an attachment to the email campaign. Read below or watch the video to find out how to get the file to your contacts. Can I send a file attachment in Mailchimp? No, you can’t send a file […]
The easiest way to check your email addresses
For many reasons you may want to check that your contacts email addresses are still valid. If you use a CRM such as Salesforce, Microsoft Dynamics or Insightly or have a contact database (even in Microsoft Outlook for example) you’ll want to know which email addresses are no longer valid. If you send email marketing […]
Fix spam emails being sent from your domain
I recently noticed that my domain was being spoofed. Spoofing is where an email being sent is manipulated to seem like it is sent from a different domain. Spoofing is typically used for malicious purposes as the sender is misrepresenting the sender of the message. Your domain reputation is extremely important and if your domain […]
Image spam and how it affects your email campaigns
Many people don’t know that their email campaigns are immediately sent to spam (also called junk) because of their images. It is common best practice to ensure that there is an adequate amount of text in proportion to image content in an email message. Mailchimp recommend a maximum 20% image content to text content in […]
Add a navigation menu to Mailchimp campaigns
Occasionally I get asked by Mailchimp training attendees how to add a horizontal menu to email campaigns. Many people like to send an email message with a navigation bar similar to those on their website. Here is one way to add a menu to your Mailchimp campaign. You’ll need some HTML skills as there is […]
The Spam Act 2003 doesn’t work. Let’s fix it!
The Federal Trade Commission in the U.S.A. is requesting comments regarding the CAN-SPAM Act. It has been 14 years since the CAN-SPAM Act was introduced and there is a growing community of ethical marketers, privacy proponents and others questioning the effectiveness of the Act in preventing unsolicited email from being sent (i.e. spam email messages). […]
The Best Transactional Email Sending Services
Unfortunately there is no means of being absolutely sure that your email messages will reach your recipients. We can do certain things like ensuring that we set SPF and DKIM DNS records but ultimately it’s best to leave bulk email sending to the experts. Particularly if you’re sending invoices or order details from your online […]
Why doesn’t Mailchimp send to all my subscribers?
There is a common misconception that when an email doesn’t reach the recipient there is a problem with the sending system. I often get asked, in relation to Mailchimp, why Mailchimp isn’t sending to some subscribers. Mailchimp email sending isvery reliable and all your email messages will get sent. Why the message may not reach […]
How Mailchimp knows if subscribers have marked emails as spam
A question I get asked regularly in Mailchimp classes that I deliver is how Mailchimp knows if a subscriber has marked a campaign as spam. Quite simply, receiving servers alert Mailchimp when a recipient marks a Mailchimp campaign as spam or junk. Spam messages are a major problem; approximately 408 billion spam email messages are […]