I’ve been working with a client recently that suddenly started to get large numbers of hard bounces from the email campaigns she sent from Mailchimp. I thought I’d share the reason for this as it may assist others. The client in question sends email campaigns regularly to tens of thousands of recipients. Her open and […]
The Perfect Email Layout
Is there an optimal way to layout email marketing campaigns to get the best results? Put simply, there is a template that the big marketers use that gets great results. Best of all the layout is very quick and simple to create and use for your Mailchimp email campaigns. Email Campaign Template Examples I always […]
What Critics of Mailchimp’s New Plans are Getting Wrong
Mailchimp introduced new plans and pricing this past week. Previously only subscribed contacts counted towards monthly billing. With the new plans contacts that are unsubscribed and non-subscribed also count towards billing. If you use Mailchimp for email marketing alone then you will need to archive or delete your unsubscribed and non-subscribed contacts so that you […]
How to add Adverts to a Mailchimp Email Campaign
You send out your email newsletter and want to monetise your email marketing. Fortunately it’s very simple to add advertising into an email campaign. There are however considerations that affect whether you should in fact add advertisements into your email marketing. Below I list various email newsletter advertising services and the reasons that you should […]
Accessibility in Email Marketing
Ensuring accessibility is a legal mandate for many organizations. Web Content Accessibility Guidelines (WCAG) are the guidelines and measures that many organizations use to ensure that their electronic communication is accessible. Under the Disability Discrimination Act 1992, Australian Government agencies are required to ensure information and services are provided in a non-discriminatory accessible manner. — […]
Why you must avoid text on images in email marketing
A client that is learning Mailchimp using my online class asked a question about why I recommend a maximum of 20% text on any image when sending an email marketing campaign. Below is the email exchange. Why Maximum 20% Text on an Image? Here is the question I received from my Mailchimp class attendee: Thanks […]
Use Mailchimp? Why Your Sending Domain Age is Critical
Are you using a new domain to send your email marketing? A well used domain that you’ve owned for years will get you better open and click rates! The age of your domain and various other factors affect your domain quality. In my Mailchimp classes I always discuss domain quality (also called domain reputation, sender […]
Mailchimp Donation Button Creator
Email marketing is very effective in engaging contacts for charities and Not-for-profit organisations. Assisting charities get more, and bigger, donations is a frequent request that my charity clients ask of me. All too often charities haven’t considered email marketing as a way to increase donations but it is a perfect way to encourage donations with […]
Automatically Send a Mailchimp Campaign as an Email Is Opened
Want to learn a slightly more advanced Mailchimp automation that is sure to get you great conversions? Follow these instructions as we learn how to create a follow-up campaign that will be sent when an email campaign is opened by a subscriber. When to Use a Follow-up Email Campaign Creating a follow-up message that is […]
The Layout for Email Marketing That Gets the Best Results
A big issue that many email marketers face is that an email campaign looks different on different devices. Learn how to make sure that your email campaigns look stunning on all devices! Why Email Message Display Differently on Devices Over 21 years ago, in RFC 2183, it was written: [This] document does not address the […]