Many people don't know that their email campaigns are immediately sent to spam (also called junk) because of their images. It is common best practice to ensure that there is an adequate amount of text in proportion to image content in an email message. Mailchimp recommend a maximum 20% image content … [Read more...] about Image spam and how it affects your email campaigns
Occasionally I get asked by Mailchimp training attendees how to add a horizontal menu to email campaigns. Many people like to send an email message with a navigation bar similar to those on their website. Here is one way to add a menu to your Mailchimp campaign. You'll need some HTML skills as … [Read more...] about Add a navigation menu to Mailchimp campaigns
The Federal Trade Commission in the U.S.A. is requesting comments regarding the CAN-SPAM Act. It has been 14 years since the CAN-SPAM Act was introduced and there is a growing community of ethical marketers, privacy proponents and others questioning the effectiveness of the Act in preventing … [Read more...] about The Spam Act 2003 doesn’t work. Let’s fix it!
I've worked with WordPress, SEO and email marketing for many years and I know how important it is to make sure that settings and standards are as expected online. For example in the Mailchimp classes where I deliver training I always go through setting up the necessary SPF and DKIM records to ensure … [Read more...] about How to check if your work Gmail is properly setup
I use Inbox by Gmail as my email reader of choice. What really annoys me however is that it isn't easily evident how to make Inbox by Gmail the default email handler in Microsoft Window 10. Follow the instructions below to set Inbox by Gmail (or Gmail) as your default email handler in Windows 10 … [Read more...] about Set Google Inbox as default in Windows 10
Unfortunately there is no means of being absolutely sure that your email messages will reach your recipients. We can do certain things like ensuring that we set SPF and DKIM DNS records but ultimately it's best to leave bulk email sending to the experts. Particularly if you're sending invoices or … [Read more...] about The Best Transactional Email Sending Services
There is a common misconception that when an email doesn't reach the recipient there is a problem with the sending system. I often get asked, in relation to Mailchimp, why Mailchimp isn't sending to some subscribers. Mailchimp email sending isvery reliable and all your email messages will get sent. … [Read more...] about Why doesn’t Mailchimp send to all my subscribers?
A question I get asked regularly in Mailchimp classes that I deliver is how Mailchimp knows if a subscriber has marked a campaign as spam. Quite simply, receiving servers alert Mailchimp when a recipient marks a Mailchimp campaign as spam or junk. Spam messages are a major problem; approximately … [Read more...] about How Mailchimp knows if subscribers have marked emails as spam
I use Xero to invoice my Mailchimp training and consulting clients. I love that I can quickly email invoices to clients who may then pay using credit card (via Stripe, my preferred payment gateway). As I email invoices to clients I need to be sure that my clients receive their invoices. Generally … [Read more...] about What you must know about Xero SPF records