I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves … [Read more...] about Should you verify email addresses?
There is no need to delete unsubscribed contacts from your Mailchimp Audience. The safest and best thing to do is leave all unsubscribed contacts in your Audience. This video explains the reasons for leaving an unsubscribed contact in your Mailchimp Audience and what happens if you import a … [Read more...] about No. You Don’t Need to Delete Unsubscribed Mailchimp Contacts.
In this video you'll learn what the email marketing statuses of "Subscribed", "Unsubscribed" and "Cleaned" are in Mailchimp. Instructions include describing who you are able to send email marketing campaigns to in Mailchimp. https://youtu.be/BXcyMwHvf4k … [Read more...] about What are Mailchimp Cleaned Contacts
I've been working with a client recently that suddenly started to get large numbers of hard bounces from the email campaigns she sent from Mailchimp. I thought I'd share the reason for this as it may assist others. The client in question sends email campaigns regularly to tens … [Read more...] about The Reason for Yahoo Hard Bounces in Mailchimp
Is there an optimal way to layout email marketing campaigns to get the best results? Put simply, there is a template that the big marketers use that gets great results. Best of all the layout is very quick and simple to create and use for your Mailchimp email campaigns. Email Campaign … [Read more...] about The Perfect Email Layout
Mailchimp introduced new plans and pricing this past week. Previously only subscribed contacts counted towards monthly billing. With the new plans contacts that are unsubscribed and non-subscribed also count towards billing. If you use Mailchimp for email marketing alone then you will need … [Read more...] about What Critics of Mailchimp’s New Plans are Getting Wrong
You send out your email newsletter and want to monetise your email marketing. Fortunately it's very simple to add advertising into an email campaign. There are however considerations that affect whether you should in fact add advertisements into your email marketing. Below I list various email … [Read more...] about How to add Adverts to a Mailchimp Email Campaign
Ensuring accessibility is a legal mandate for many organizations. Web Content Accessibility Guidelines (WCAG) are the guidelines and measures that many organizations use to ensure that their electronic communication is accessible. Under the Disability Discrimination Act 1992, Australian … [Read more...] about Accessibility in Email Marketing
A client that is learning Mailchimp using my online class asked a question about why I recommend a maximum of 20% text on any image when sending an email marketing campaign. Below is the email exchange. Why Maximum 20% Text on an Image? Here is the question I received from my Mailchimp class … [Read more...] about Why you must avoid text on images in email marketing