In this video tutorial I show the three top ways to avoid your Mailchimp email marketing being identified as spam.
Should You Use Batch Sending in Mailchimp?
In this short video I describe what Mailchimp batch sending is, and when you should be using this feature. Tip: You probably don’t need to be batch sending your email marketing campaign emails 😉
Quicken up Mailchimp Email Creation – Set Default Styles
Learn how to set default text styles in Mailchimp. This will speed up your email campaign creation.
Ready to Get Higher Mailchimp Click Rates?
If you use Mailchimp and want better results from your email marketing then take a look at the checklist I’ve made available for free. In the document I list various actions you can take to get better delivery rates for your email campaigns. The primary emphasis is on reducing the chance of your emails going […]
How to use the new Google My Business app in Mailchimp
Mailchimp have just released Apps in the new email builder. The first app launched is Google My Business. It’s now very simple to insert your reviews and other business details into your email marketing campaigns. This tutorial shows how to connect Google My Business with Mailchimp and then how to insert your business details into […]
Learn how to use Mailchimp transactional email in WordPress & WooCommerce
I often hear people complain that their WordPress or WooCommerce sent emails go straight to spam. This is very common because, by default, WordPress relies on your hosting server to send emails. Hosting servers are made to host websites and are very seldom optimised for email sending. Fortunately with just a few minutes effort you […]
Why there aren’t Mailchimp transactional email classes
Through Mailchimp both marketing and transactional emails can be sent. Marketing emails are a form of direct marketing where we need permission to send the email to the recipient. Transactional emails don’t require the contact subscribing to receive the email. An example of a transactional email is an invoice whereas advising people of my upcoming […]
Should you verify email addresses?
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves identifying the chance of deliverability for any given […]
No. You Don’t Need to Delete Unsubscribed Mailchimp Contacts.
There is no need to delete unsubscribed contacts from your Mailchimp Audience. The safest and best thing to do is leave all unsubscribed contacts in your Audience. This video explains the reasons for leaving an unsubscribed contact in your Mailchimp Audience and what happens if you import a subscriber that has already unsubscribed.
What are Mailchimp Cleaned Contacts
In this video you’ll learn what the email marketing statuses of “Subscribed”, “Unsubscribed” and “Cleaned” are in Mailchimp. Instructions include describing who you are able to send email marketing campaigns to in Mailchimp.