I often hear people complain that their WordPress or WooCommerce sent emails go straight to spam. This is very common because, by default, WordPress relies on your hosting server to send emails. Hosting servers are made to host websites and are very seldom optimised for email sending. Fortunately with just a few minutes effort you […]
Through Mailchimp both marketing and transactional emails can be sent. Marketing emails are a form of direct marketing where we need permission to send the email to the recipient. Transactional emails don’t require the contact subscribing to receive the email. An example of a transactional email is an invoice whereas advising people of my upcoming […]
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves identifying the chance of deliverability for any given […]
There is no need to delete unsubscribed contacts from your Mailchimp Audience. The safest and best thing to do is leave all unsubscribed contacts in your Audience. This video explains the reasons for leaving an unsubscribed contact in your Mailchimp Audience and what happens if you import a subscriber that has already unsubscribed.
In this video you’ll learn what the email marketing statuses of “Subscribed”, “Unsubscribed” and “Cleaned” are in Mailchimp. Instructions include describing who you are able to send email marketing campaigns to in Mailchimp.
I’ve been working with a client recently that suddenly started to get large numbers of hard bounces from the email campaigns she sent from Mailchimp. I thought I’d share the reason for this as it may assist others. The client in question sends email campaigns regularly to tens of thousands of recipients. Her open and […]
Is there an optimal way to layout email marketing campaigns to get the best results? Put simply, there is a template that the big marketers use that gets great results. Best of all the layout is very quick and simple to create and use for your Mailchimp email campaigns. Email Campaign Template Examples I always […]
Mailchimp introduced new plans and pricing this past week. Previously only subscribed contacts counted towards monthly billing. With the new plans contacts that are unsubscribed and non-subscribed also count towards billing. If you use Mailchimp for email marketing alone then you will need to archive or delete your unsubscribed and non-subscribed contacts so that you […]
You send out your email newsletter and want to monetise your email marketing. Fortunately it’s very simple to add advertising into an email campaign. There are however considerations that affect whether you should in fact add advertisements into your email marketing. Below I list various email newsletter advertising services and the reasons that you should […]
Ensuring accessibility is a legal mandate for many organizations. Web Content Accessibility Guidelines (WCAG) are the guidelines and measures that many organizations use to ensure that their electronic communication is accessible. Under the Disability Discrimination Act 1992, Australian Government agencies are required to ensure information and services are provided in a non-discriminatory accessible manner. — […]