What a welcome relief it was to read the report Seeing Between the Lines…of the Search and the Click by Kantar Media Compete. Most reports regarding SEO and Search Engine Marketing (SEM) are, quite simply, a total waste of time and are filled with absolute miss-truths.
It really is good to see that this report recognizes that it’s near impossible (I’d say actually impossible) to accurate measure where a Website appears in the Search Engine Results Pages (SERPs) due to the individual personalisation of every page of SERPs.
Another clue that the author/s of the report are well aware of SEO is their recommendation for a good organic search strategy to … include a blog that is updated often with insights pertinent to your industry.
Have a read of the report. It’s awesome.