Search Engine Optimisation (SEO) isn’t rocket science. It does however have a reputation, incorrectly, for remaining in the realm of geeks who know how to
game Search Engines such as Google and Bing.
Unfortunately there are a lot of really unethical so-called SEO experts out there who prey on peoples misunderstanding of SEO.
Here then are four myths that dodgy SEO sharks use to lure their prey (i.e. tricks they use to get you to part needlessly with your money).
Myth 1: Guaranteed SEO results
Ever had an SEO ‘guru’ show you a search where your Website doesn’t appear on the first Page of the Google SERPs (Search Engine Results Pages) and then a week later your Site is on the first Page? Many people fall for this very simple SEO trick and here is how it works: Search Engines keep a record of our past searches and then personalise results to our search history. What the SEO person does in the trick is, in front of you, search for a related keyword for your Site. They then go away, and before returning to you to show that your Site now appears on the first Page of the SERPs, click on your Site in the SERPs on various occasions. Your Website then appears on the first Page of the SERPs for that person (but remember that others won’t see your Site on the first Page). The client thinks that the SEO salesman is really good and employs them to perform SEO services even although the client has been conned.
SEO results cannot be assured and be wary of anyone that tells you that they guarantee results.
Myth 2: SEO is all about linking
Back when BackRub (the first name for Google) was invented, the means described by the Larry Page and Sergey Brin to produce much more satisfying search results than existing systems was by using hyperlinks between Websites to calculate the importance of a Webpage. The technology behind Google has advanced considerably since 1998 and hundreds of factors with various weightings are used now to determined the relative importance of a Webpage and where it appears in the SERPs. Hyperlinks are still a factor in SEO but the importace is a fraction of what it used to be.
Myth 3: You need an SEO expert to help you
Please don’t fall for this trap; you can do almost all SEO tasks yourself. If you concentrate on using good Web software such as WordPress, have great quality content and make your Site simple to navigate you are already most of the way there for SEO. With an hour SEO training I can help you with further best-practice SEO activities.
Myth 4: Get great SEO results quickly
The individual Search Engines control what they show and when and they don’t share specifics of how SERPs rankings work. Search Engines also publicly say that SEO activities take time and there is no means of the Webmaster getting quick SEO results. There are ways of encouraging faster indexing of content such as sharing your Website links on Google+, Twitter, Facebook and other social media as well as using pubsub (see video) but there are still no guarantees.
In the end, much SEO can be done by you; you don’t need SEO consultants. You just need to know what to do. Contact me for a short training session that will get you doing your own SEO.