Search Engine Optimization (SEO) gurus and Website developers take note; Google may soon be including Page Load speed into its ranking algorithm for organic search. This certainly makes sense and has been coming for a long time. Google values its very fast page load speeds and views this as a significant competitive advantage. If Google sees Page Load speed as so important then it is natural that they should include it as a ranking factor.
Of course indications of Webpage and Site load speed being used as ranking factors have been around for a number of years; YSlow (Yahoo) and Page Speed (Google) are both Tools supplied by major Search based organization which measure Page Load speed and provide performance optimizing recommendations.
There will be a minority who are against the Search Engine Results Pages (SERPs) being influenced by load times. The vast majority of us however will be in favor of this new ranking factor. Page load speed is important to visitors and, as such, should be given credibility; after all, Webpages should be designed for visitors!