• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

OrganicWeb

Mailchimp Services for Medium & Large Organizations

  • Home
  • Services
    • Mailchimp Corporate/Team Training
    • Mailchimp Consulting
    • Mailchimp Live Public Classes
    • Mailchimp Recommendations Report
  • Free Tools
    • Mailchimp Tutorials on YouTube
    • Map maker for email
    • Is Mailchimp down?
    • Marketing facts and stats.
  • Content
    • Blog
    • Videos
  • Contact & About
    • Contact
    • About
You are here: Home / Marketing / The best subject line

The best subject line

It is simple to create a subject line for your email marketing campaign that entices your contacts to open your message.

The subject line of your campaign directly influences your open rate. If you have a subject line that entices people to open your message you’re also more likely to get more clicks.

Your subject line should reflect the benefit of the reader opening the message. 

To do:

  1. Take note of the first content piece in your campaign. 
  2. Summarise the benefit to the recipient of them reading the content; this is your subject line.

Note: Don’t make your subject line too long (too many words). Short and succinct subject lines work best. 

Found this useful? Please share:

Related

  • Do subject lines affect open rates?
  • Five Tips for Better Email Marketing
  • 5 easy ways to improve your Mailchimp opens

Filed Under: Marketing

Watch Gary in action

Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated.

→  Subscribe   ←

How to create a lead-capture form with file download.

How to target your most engaged Mailchimp contacts.

Reader Interactions

Leave a Reply Cancel reply

Primary Sidebar

Free Mailchimp Tutorial

Learn from a Mailchimp Pro Partner

Signup to receive info about Gary's Mailchimp beginner and advanced classes.

Sign up

Gary on Australian National Radio

Changes are coming to the Australian Spam Act

Read Gary's article in SmartCompany

Meet Gary, Mailchimp Expert

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

Contact Gary for your Mailchimp needs

Footer

Customer ratings

Mailchimp pro partners

Contact

Contact Gary for all your Mailchimp training, consulting and integration needs.

Contact Gary.

Copyright © 2021 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service