The best subject line

It is simple to create a subject line for your email marketing campaign that entices your contacts to open your message.

The subject line of your campaign directly influences your open rate. If you have a subject line that entices people to open your message you’re also more likely to get more clicks.

Your subject line should reflect the benefit of the reader opening the message. 

To do:

1. Take note of the first content piece in your campaign. 
2. Summarise the benefit to the recipient of them reading the content; this is your subject line.

Note: Don’t make your subject line too long (too many words). Short and succinct subject lines work best.