It is simple to create a subject line for your email marketing campaign that entices your contacts to open your message.
The subject line of your campaign directly influences your open rate. If you have a subject line that entices people to open your message you’re also more likely to get more clicks.
Your subject line should reflect the benefit of the reader opening the message.
- Take note of the first content piece in your campaign.
- Summarise the benefit to the recipient of them reading the content; this is your subject line.
Note: Don’t make your subject line too long (too many words). Short and succinct subject lines work best.