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Adding First Name to Mailchimp Subject Line

So you want to personalize the subject line of your Mailchimp email campaigns? Here is the quick and simple way of including your subscribers first name in the subject line of your email marketing campaign.

  1. In Mailchimp, start creating your campaign.
  2. In the Setup section of the Campaign Builder look for the Email Subject field.
  3. In the Email Subject field, enter *|FNAME|* where you want the first name to appear.

That’s all there is to it. Your recipients will now have a personalized subject line.
Need Mailchimp training? Contact Gary.

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Filed Under: Marketing September 2016

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Reader Interactions

Comments

  1. Awo Sika says

    October 21, 2017 at 8:25 am

    This doesn’t work

    Reply
    • Gary says

      October 23, 2017 at 5:38 pm

      Hi Awo, please test that you’re adding the merge tag per the instructions above.

      Reply
  2. Carlos Barrera says

    December 23, 2017 at 5:23 am

    Doesnt work for me as well. Im including *|FNAME|* in the subject….

    Reply
    • Gary says

      December 26, 2017 at 6:32 pm

      Carlos, do you definitely have the first name for all your subscribers (or have you added a default merge tag value for the first name field)? See how to set the default merge tag value.

      Reply
  3. Bee says

    February 14, 2018 at 1:29 pm

    The form appears to wrap the entry in quotes which breaks the tag…

    Reply
    • Gary says

      February 14, 2018 at 2:34 pm

      @Bee What do you mean by ‘form’ and ‘entry’ in relation to this article? Thanks
      If you’re copying and pasting *|FNAME|* perhaps try to type it out rather than pasting.

      Reply
  4. Daphne says

    June 17, 2021 at 2:48 pm

    What is the way to write an option of a fallback if there is no FNAME populated in the database

    Reply
    • Gary says

      June 17, 2021 at 6:46 pm

      Here is the solution: https://youtu.be/f6v_DeC-y5s

      Reply

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