So you want to personalize the subject line of your Mailchimp email campaigns? Here is the quick and simple way of including your subscribers first name in the subject line of your email marketing campaign.
- In Mailchimp, start creating your campaign.
- In the Setup section of the Campaign Builder look for the Email Subject field.
- In the Email Subject field, enter *|FNAME|* where you want the first name to appear.
That’s all there is to it. Your recipients will now have a personalized subject line.
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