The data you have in your Mailchimp list is critical for personalization and segmentation. Ask your contacts to update their own profile information to keep your data updated.
Your contact data is difficult to keep up-to-date. Mailchimp (nor any other system) can correctly guess when a contact’s data changes. The most reliable means of keeping contact data in your list updated is to ask your contacts to refresh their data.
Here is how to send an email campaign where each contact will be able to update their own data in your list.
- In Mailchimp, create a campaign.
- Add the following into a text content block; Please update your information by going to *|UPDATE_PROFILE|*
- Send your campaign to your list, a segment or a tag.
Note: The *|UPDATE_PROFILE|* will automatically insert a link to each contacts individual record in your list.