Here are ten tips that will make your use of Mailchimp quicker and more effective.
Stop fumbling about and learn to use Mailchimp (yes, I’m biased)! Even if you’ve used Mailchimp for email marketing for years, attending one of my classes (or I’ll come to you for your team) will have you creating and sending way more effective email campaigns
Use one List
Your monthly subscription costs will lower and your campaign targeting will be more effective with just a single list (segmentation is done at the list level). Also, it’s simple to break the law by having multiple lists; if you have a contact in multiple lists and they unsubscribe then they will only be unsubscribed from a single list (and you’ll be breaking the law when you send to them on your second list).
Use the eCommerce features
If you use Shopify, WooCommerce, PrestaShop or one of the other supported eCommerce platforms then you really should be integrating with Mailchimp. My clients are seeing increases in sales through their Mailchimp integrations. Ask me about eCommerce integrations if you need assistance.
Automation gets you more sales
Automation is ‘set and forget’ marketing. Engagement rates are proven to increase when Automation is enabled and, best of all, once setup it just runs in the background. Sending welcome emails, birthday campaigns, lapsed customer messages and product recommendations are all achieved via Automation.
Use Mailchimp provided templates
You don’t need to code your own template or pay someone to do it for you. Use the Mailchimp provided templates and add your own brand styling. The Mailchimp templates look great on small and large screen devices and work really well.
Remove unneeded images
Images are slow to load and are large in file size. Recipients will abandon slow loading messages before they load and Gmail crops messages that are large in size. For these reasons only include images that add value to your message.
Keep your campaign simple
Don’t overthink your content nor have masses of text. Try to have as few topics in a single campaign as possible. If you send a newsletter then you’ll have a few ‘articles’ to send but that still doesn’t mean that you lots of text. Always have a call to action (button) when recipients may click to read more.
Authenticate your domain
A common question relates to how to stop campaigns going straight to spam. One means of minimising the chance of your campaigns going to spam is by authenticating your domain. An added advantage is that your email address will also show as a sending address in place of the default Mailchimp sending address.
Use landing pages
A landing page is typically a single webpage that is focused on a specific action that you want the visitor to take. Mailchimp now provide landing pages as part of your monthly subscription. It’s now easier than ever to create high converting product or subscription pages.
Mailchimp support is cost effective
If you’re on a free Mailchimp account then you don’t have access to live support. Mailchimp paid subscriptions aren’t costly. If you need support upgrade to a paid plan. You can always revert back to the free plan once you’ve received help.