• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

OrganicWeb

Marketing Strategy Facilitators & Mailchimp Pro Partners

  • Home
  • Marketing Strategy & Planning
  • Mailchimp Services
    • Service Catalogue
    • Mailchimp Improvement Audit
    • Shopify & WooCommerce Marketing
    • Mailchimp Online Courses (on Udemy)
    • Mailchimp Live Classes
    • Mailchimp Corporate/Team Training
    • Consulting
  • Free Tools
    • 5 day Mailchimp marketing boost
    • Map maker for email
    • Is Mailchimp down?
    • Marketing facts and stats.
  • Content
    • Blog
    • Videos
  • Contact & About
You are here: Home / Marketing / How to add first name to the Mailchimp subject line

How to add first name to the Mailchimp subject line

Mailchimp makes it very simple to create high converting email campaigns. With a few simple steps we can increase our email marketing open rates.

How to Automatically Add First Name into a Mailchimp Subject Line

Subject line personalization increases email marketing open rates. These instructions describe how to quickly add the first name for each contact into a Mailchimp email campaign subject line.

Go to create your subject line.

When creating your email campaign, in the campaign editor click “Add subject”.

Add your subject line

In the “Subject” field enter your subject line as you normally would.

Add the first name merge tag

In the “Subject” field enter “*|FNAME|*” (without the quaotation marks) where you’d like the first name of the recipient to appear.


Save the subject line

Click “Save”.

Note: Remember to set a default first name merge tag value before sending your campaign.

Found this useful? Please share:

Filed Under: Marketing

Watch Gary in action

Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated.

→  Subscribe   ←

How to create a lead-capture form with file download.

How to target your most engaged Mailchimp contacts.

Reader Interactions

Comments

  1. ADI SATRIA PANGESTU says

    July 13, 2019 at 4:01 pm

    I’m very happy to see your post. Thanks a lot.

    Reply

Leave a Reply Cancel reply

Primary Sidebar

Ready? Boost your marketing …

Get Started

Learn from a Mailchimp Pro Partner

Signup to receive info about Gary's Mailchimp beginner and advanced classes.

Sign up

Gary on Australian National Radio

Changes are coming to the Australian Spam Act

Read Gary's article in SmartCompany

Mailchimp Video Tutorials

Meet Gary, Mailchimp Expert

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

Contact Gary for your Mailchimp needs

Footer

Customer ratings

Mailchimp pro partners

Contact

Contact Gary for all your Mailchimp training, consulting and integration needs.

Contact Gary.

Copyright © 2021 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service