Turn leads into Prospects using Mailchimp

A question I sometimes get asked in my Mailchimp classes is how Mailchimp may be used in the sales funnel. Mailchimp can be used effectively in various parts of the sales funnel and in this video I show how prospects may be differentiated from leads in a Mailchimp Audience.

In summary, email marketing is an inexpensive and effective way to identify prospects. We can then create a segment in Mailchimp to separate the leads from prospects.