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You are here: Home / Marketing / Turn leads into Prospects using Mailchimp

Turn leads into Prospects using Mailchimp

A question I sometimes get asked in my Mailchimp classes is how Mailchimp may be used in the sales funnel. Mailchimp can be used effectively in various parts of the sales funnel and in this video I show how prospects may be differentiated from leads in a Mailchimp Audience.

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In summary, email marketing is an inexpensive and effective way to identify prospects. We can then create a segment in Mailchimp to separate the leads from prospects.

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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