Tutorial: Add a ‘Read More’ link in Mailchimp

This video tutorial shows how to add a ‘read more’ section to your Mailchimp email campaigns. The merge tags (code) are below the video.

Merge Tags to Add a ‘Read More’ Section

The code to add BEFORE the content you want to only show once the person clicks ‘read more’ is:

*|IFNOT:ARCHIVE_PAGE|*

The code to add AFTER the content you want to only show once the person clicks ‘read more’ is:

*|END:IF|*

The code to add as the button (or hyperlink) URL is:

*|ARCHIVE|*