How to move to a single Mailchimp audience

For most organizations, a single Mailchimp audience makes marketing more effective and less costly. In addition, having a single audience makes spam law compliance far simpler (you won’t send email campaigns to unsubscribed contacts in error).

In this video I demonstrate how to move from multiple to a single audience. During the process I also show how to tag contacts so that you can identify the originating audience. There are various steps:

1. Determine which Audience will be the ‘master’.
2. Tag contacts in the master Audience.
3. Export old Audiences.
4. Import ‘Unsubscribed’, ‘Cleaned’ and ‘Non-subscribed’ first then ‘Subscribed’ contacts.
5. During import, tag contacts.
6. Rename ‘Master’ Audience.
7. Archive contacts in old Audiences or delete old Audiences.