• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

❤ OrganicWeb

Australian Mailchimp Training Partners

  • Home
  • Services
    • Mailchimp Public Classes
      • Adelaide
      • Auckland
      • Brisbane
      • Melbourne
      • Online
      • Perth
      • Singapore
      • Sydney
      • Wellington
    • Mailchimp Corporate Training
    • Mailchimp Consulting
  • Blog
  • Contact & About
You are here: Home / Marketing / Use the weather forecast to get more sales through Mailchimp

Use the weather forecast to get more sales through Mailchimp

March 9, 2018 by Gary Leave a Comment

Sign advertising air-conditioning on a hot dayIf you have an online shop (eCommerce) then you likely have lots of content that you can send in your email campaigns. If you are service based, a charity or a small business you may wonder how you’ll have enough content to send regular email marketing.

Attendees of my Mailchimp training often tell me that they don’t have enough content or news to be sending campaigns more than a few times a year. This, fortunately, isn’t quite true as there is always lots of information that will be of value to our subscribers that will also benefit our sales.

Below I illustrate how weather may be used to create content for email marketing that will drive sales.

Get local business sales through email marketing

The photo attached to this article was taken at a local coffee shop I frequent. Brisbane (Queensland, Australia) weather can get hot and many coffee shops have signs advertising the advantage of air-conditioning when seated inside the premises. This is a tactic that works well as people welcome some respite from the heat. What amazes me is that businesses don’t translate this weather based impulse decision-making into email marketing.

Mailchimp script logo

Use the weather to generate sales through email marketing

Here is how I would convert this air-conditioning scenario into sales through email marketing:

  1. Put an Android tablet or iPad with the Mailchimp Subscribe app at the entrance of the coffee shop. This will help to get customer email addresses.
  2. If it’s a hot day then send a short campaign highlighting how people will enjoy your air-conditioning. If it’s raining then highlight how people can sit in dry comfort while enjoying a beverage and meal.

Email campaigns don’t need to be carefully prepared. In fact, often the most effective campaigns are those that are impulse driven. Sending email campaigns with Mailchimp can be very quick; if you’re a local business then significant sales can be attained at a very low cost.

Found this useful? Please share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • More
  • Click to email this to a friend (Opens in new window)

Related

Filed Under: Marketing Tagged With: mailchimp

Contact Gary now

Email: [email protected] Telephone: (+61) 04 1092 3445

Gary from OrganicWeb
  • This field is for validation purposes and should be left unchanged.

What our clients have to say

Gary totally blew my mind with the possibilities available & how they can work for my business specifically."
Kim, Brisbane
Great facilitator and ensured the whole class was happy and competent at the end of the session."
Natalie, Sydney
Don't waste time looking anywhere else - contact Gary today, you won't be disappointed."
Evelyne, Sydney
He is knowledgeable and gifted on the in's and out's of Mailchimp and email campaigns. I highly recommend him! He will make your efforts count!"
Fred, Melbourne
I highly recommend anyone seeking information on how to use Mailchimp to attend one of Gary's expert workshops."
Beverley, Gold Coast
I was constantly updated by email with progress of the work, which was completed to my total satisfaction. Highly recommendable company."
Harry, London

Learn Mailchimp

Attend one of our classes and learn the tips and tricks to incredible results using Mailchimp
Learn More

Leave a Reply Cancel reply

Want Mailchimp Training?

Gary now offers his Mailchimp class online. Learn from a Mailchimp Partner

Learn Mailchimp

Australian Mailchimp Partners

What our clients say

"Gary was awesome! He has a fantastic way of making everything rather simple and straightforward. I definitely left with a lot more knowledge, confidence and ideas than when I walked in. Thanks Gary!" Fiona

View our reviews on Google

Australian Mailchimp Classes

Want to learn Mailchimp?

See Dates

Meet Gary, Mailchimp Expert

Gary Eckstein is listed by Mailchimp as an Expert.

Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event.

Contact Gary for your Mailchimp needs

READY TO GET STARTED?

Contact Gary today to get started with Mailchimp consulting, training or integrations.

Get in touch!

Copyright © 2019 · Sitemap · ABN: 40800872179 · Privacy Policy · Terms of Service

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.