Mailchimp automation is very powerful. A question I often get asked in Mailchimp classes is how a follow up email may be automatically sent when a specific link in an email campaign is clicked. Note that these instructions relate to when a specific pre-defined link is clicked and not merely any link.
These instructions are for a more advanced Mailchimp topic but, as per most things Mailchimp, its simple to setup this high-converting email automation. Follow the instructions in the video below.