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Why Your Mailchimp Open Rates Are (Probably) Wrong

YouTube Poster

Email marketing open rates used to be an important measure of campaign success. Unfortunately open rates may now be very inaccurate.

Apple is changing the ability of advertisers and publishers to see whether consumers open emails

CNBC.com

In this video I explain why the open rates you see in your Mailchimp reports are probably wrong. There is unfortunately little that can be done about this issue.

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Filed Under: Marketing

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Reader Interactions

Comments

  1. Linda Matthew says

    March 8, 2022 at 9:37 am

    So disappointing! I did have a big jump in open rates, and now I know why 🙁 Thanks for the explanation, though, good to know…

    Reply
    • Gary says

      March 8, 2022 at 9:46 am

      No worries Linda 🙂

      Reply

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