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Why Your Mailchimp Open Rates Are (Probably) Wrong

YouTube Poster

Email marketing open rates used to be an important measure of campaign success. Unfortunately open rates may now be very inaccurate.

Apple is changing the ability of advertisers and publishers to see whether consumers open emails

CNBC.com

In this video I explain why the open rates you see in your Mailchimp reports are probably wrong. There is unfortunately little that can be done about this issue.

Found this useful? Please share:

  • Understanding Mailchimp Open & Click Rates
  • Learn about Mailchimp email marketing open rates
  • What should your email marketing open & click rates be?

Filed Under: Marketing March 2022

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Reader Interactions

Comments

  1. Linda Matthew says

    March 8, 2022 at 9:37 am

    So disappointing! I did have a big jump in open rates, and now I know why 🙁 Thanks for the explanation, though, good to know…

    Reply
    • Gary says

      March 8, 2022 at 9:46 am

      No worries Linda 🙂

      Reply

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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