Email marketing open rates used to be an important measure of campaign success. Unfortunately open rates may now be very inaccurate.
Apple is changing the ability of advertisers and publishers to see whether consumers open emails
CNBC.com
In this video I explain why the open rates you see in your Mailchimp reports are probably wrong. There is unfortunately little that can be done about this issue.
So disappointing! I did have a big jump in open rates, and now I know why 🙁 Thanks for the explanation, though, good to know…
No worries Linda 🙂