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Why Buying Email Addresses Will Destroy Your Domain

Are you thinking of buying a list of email addresses? If you choose to send email marketing to purchased email addresses you’ll be destroying your domain and future emails you send will go straight to the recipients spam folder.

You won’t use purchased, rented, or third-party lists of email addresses.

Mailchimp Terms of Use

In this tutorial I explain how email domain reputation is calculated and the effects of having a bad domain reputation score. Buying a list of email addresses may be illegal. Sending email campaigns to purchased email addresses is illegal, against the terms of service of email marketing services (e.g. Mailchimp, Campaign Monitor, GetResponse and Constant Contact) and will ensure that you destroy your domain by getting a bad reputation score.

Found this useful? Please share:

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Filed Under: Marketing January 2021

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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