Practical workshops for Australian SMEs, government and university departments, business units, marketing agencies and all others wanting to get a cohesive understanding of which digital marketing will get you the best results. Facilitated by Gary Eckstein, M.B.A., doctoral student (D.B.A.) and SOSTAC certified planner.
Discover Which Digital Marketing Will Get You Far Better Results
- Ideal for SMEs, marketing departments and organisational units.
- One-day public and in-house workshops.
- Leave with a comprehensive marketing plan.
- Know what marketing will get you the best results.
- Discover new product & service opportunities.
- Certificate of completion.
Public and Corporate Sessions
Corporate sessions are ideal when you have four or more attendees. Gary will come to your premises in Australia. These workshops prove very valuable in attaining a common understanding of what objectives need to be achieved and how they will be attained.
Our public classes are kept small and personal. These workshops will continue in Melbourne, Sydney, Brisbane and other Australian cities when COVID travel restrictions are eased.
Our customers
Whether you are a large multi-national corporation, a government department, a small business or startup, Gary will help you get incredible results from your marketing.
Some of our happy customers
What is Covered in this Marketing Workshop
The outcome of this workshop is for attendees to understand how marketing applies to their business activities in addition to having a clear idea of what digital marketing will most help attendees meet their organisational objectives.
The highly regarded SOSTAC planning framework is used in class. There are six core sections; Situational Analysis, Objectives, Strategy, Tactics, Actions and Control. In each section various proven business models are used to discover your optimal digital marketing.
How this Marketing Strategy and Planning Workshop Helps
Marketing Strategy
Use the same models that leading organisations such as Amazon.com and the Wold Health Organization use to discover your competitive advantages.
Marketing Plan
Find out which digital marketing channels will suit your needs best. Also learn the type of messaging and customer segmentation that will get the best results.
New Opportunities
Discover new opportunities for your existing products and services. You’ll also know what new products, services and markets are viable.
Practical
During the workshop you work on marketing strategy and planning for your organisation and your needs. Leave class inspired!
Ready to get started?
In the media
Gary interviewed about Mailchimp and email marketing
Gary’s article about changes to the Spam Act
Gary interviewed about Mailchimp on Perth 6PR
