The Search Engine landscape has been through a tumultuous time over the past few weeks. First we had Wolfram Alpha emerging from nowhere and then Microsoft Live becoming Microsoft Bing. I was initially a bit hesitant whether Bing was any better than Live however after using Bing a bit I am convinced that Bing is far superior in its use and accuracy of search (Bing still is way behind Google ‘though). But what about Yahoo?
Unfortunately it is becoming increasingly difficult to find a reason to use Yahoo search. After the purchase of Yahoo by Microsoft fell through last year, Microsoft has leapt forward in search with the introduction of Bing however Yahoo doesn’t seem to have done a thing. Just what is Yahoo’s search strategy as Bing is sure to steal significant market share from Yahoo (I don’t believe that Google search market share will be dented by Microsoft)?
Yahoo has some very good tools such as the incredibly powerful and awesome Yahoo Pipes. Perhaps Yahoo therefore see themselves moving away from being seen as a search engine first and foremost. Some innovative ideas are coming out of Yahoo such as the indexing of RDFa and Microformats data and now support of the Common Tag format but these are not immediately addressing Yahoos’ dwindling search engine relevance. Goodbye Yahoo search?