The reason that the vast majority of people use Google as their preferred Search Engine over others (e.g. Bing, Yahoo, Ask, Clusty, Wolfram Alpha etc.) is because Google does search best. Google has such huge Search Engine market share because it returns more relevant results to searchers and is constantly improving. Google does well because it listens to end-users then provides what the end-users want.
It is therefore extremely disappointing that Microsoft is (apparently) paying News Corp. to exclude its content from the Google Search Results. News Corp. media is reporting that ‘News Corp, Microsoft want to lock Google out’. This is very negative for consumers because Microsoft is not trying to compete with Google through providing a better product but is rather trying to attract users to Bing (Microsoft’s Search Engine) through manipulating where data appears. This effectively means that Microsoft is trying to force competitors to provide an inferior product instead of itself providing a better product i.e. it is trying to lower the standard for everyone.
Microsoft must be very concerned about Google at present. Microsoft’s major revenue and profit earners are the Office suite and the Windows Operating System. Google is gaining market share rapidly with Google Docs and Gmail (Google is taking market share from Microsoft Office including Outlook and Exchange) and the yet to be released Google Chrome OS is set to be a very big headache for Microsoft.
It is just so disappointing if, as reported by News Corp., Microsoft is engaging such negative competitive practices. Microsoft is sure to alienate many loyal followers through such negativity. Perhaps Microsoft should rather focus on the end-user rather than competitors. Google is doing very well by concentrating on end-users wants and needs.