Bush fires are a major problem this year in New South Wales, Australia. A few weeks back the Blue Mountains and other areas near Sydney were affected by out of control fires.
I live in an area close to Sydney called West Pymble. A short while back I heard that there was a bushfire in West Pymble itself (West Pymble is small and is surrounded by bush; the fire itself is near Combe Place). Upon Googling ‘fire West Pymble’ I noticed that above the search results was a Bushfire Watch and Act notice upon which, when clicked, resulted in a detailed notice of the bushfire. Even more interesting is that Google isn’t displaying any adverts on the search results page for this public alert.
Thanks to Google for the very awesome Google Public Alerts.