Well done to Google. Whilst advertising spend is decreasing with the tough global economic climate, Google has announced that its ‘paid clicks’ (i.e. Adwords) for the first quarter of 2009 has increased by 17% compared to the first quarter in 2008. For good reason, many advertisers are seeing the benefits that Google Adwords provides; only paying when the advert is clicked, low minimum spend necessary (ideal for small businesses) and very targeted advertising using keywords. Most organizations find Adwords generates better sales leads at less expense than competing advertising mediums (e.g. newspaper, Yellow Pages, brochures and pamphlets).
Are you interested in realising the benefits of advertising with Google? Contact me for a discussion of the benefits of Google Adwords.