Eventbrite makes selling tickets and managing attendees incredibly simple. Furthermore it makes sense from a publicity perspective (think SEO) to list events on Eventbrite as they are thoroughly indexed by Google, Bing and other Search Engines. I list almost all my Mailchimp public training classes on Eventbrite.
When creating an event in Eventbrite various information is required such as a description, start date, event title and so on. This information is then displayed on your published event page and, in addition, the source HTML includes various machine readable content in the form of Schema.org Event data. This data are used by Google, Bing and other search engines to provide more meaningful information to people searching for events.
What’s good to know is that it’s very important to ensure that the underlying Event Schema as produced by Eventbrite is per standards expected by Google and Bing. The simplest way to test that all is good from a Schema.org perspective is to make your event live in Eventbrite then go to the Google Structured Data Testing Tool. Run your URL through the free tool and look for any errors.
I published a Mailchimp training class for Brisbane and noticed in the Google Structured Data Testing Tool that the event venue name is required by Google; the error message was “A value for the name field is required”. Making it simpler for Google and Bing to understand the event content makes sense from a SEO perspective!