Online selling is getting a massive amount of Australian media attention right now. People are turning in droves to buying Online and this is hurting traditional ‘bricks and mortar’ retailers. Consider these few headline from the past 24 hours:
Retailers strike back at online
WITH innovation and a greater online presence, Australian retailers can win back the support of the local consumer.(Adelaide now)
Online shopping revolution is near
ONLINE shoppers will soon be able to stand in front of a screen at home and have their body shape assessed before trying on “virtual” clothes and then buying them on the net. (The Courier Mail)
Retail therapy starts with labour market reform
THERE are complex policy challenges presented by the retail revolution under way in this country, but as the Productivity Commission made clear yesterday, there is one area where the Gillard government can make an immediate and clear impact — deregulation of the labour market. (The Australian)
Productivity Commission recommends removal of online tax-free threshold
MORE goods bought overseas online could be hit by the GST after a recommendation to the Government today by the Productivity Commission. (news.com.au)
E-tail dawn is sunset for the strip
Shopping centres around the world are using technology to fight back as online retailing’s popularity takes off (Sydney Morning Herald)
It’s very difficult to feel too sorry for the majority of large Australian retailers that are losing out to Online sales. Sure the very strong Australian dollar is making it less expensive to purchase from outside of the country but the Online Websites available from many of the large retailers are truly awful. Setting up an Online shop is inexpensive and very simple so there is no excuse for the large retailers not to have excellent eShop Websites.
Unfortunately many large organizations approach their Online shops in very bureaucratic ways. Online shops are actually very simple and sometimes large retailers seem to think that the more complicated something is the better it must be (and this just doesn’t work in the Online ‘world’ where simplicity rules the day).
Opportunities for Online Selling
The poor state of Online shopping websites by the large retailers in Australia presents great opportunities to sell Online for small businesses and individuals. The key to selling Online is just to start selling Online… very soon. The large retailers are going to have to enter the Online marketplace so opportunities for Online selling many contract in the future. There really are many niche areas where small businesses may find selling Online very profitable.
The cost and effort of selling Online are so low that is is crazy for anyone with a product or service not to sell Online.
Is Setting up an Online Shop Easy?
Setting up an eStore can be very simple if you get the right Online shop software. Accepting Credit Cards and payment processing can also be automated and very simple if you select the right eStore solution. Also getting an Online shop up and running typically takes a few days so it in’t a long drawn out process.