I know this is not new however this surely remains topical; Bing, the Microsoft Search Engine, advertises on Google (i.e. Google Adsense). I was performing a search today for a map of Lindfield (in Ku-ring-gai which is part of greater
So, Bing is paying Google to send customers its way! But what is Bing getting out of this all? As Microsoft is probably paying Google more than it earns if people click on its hosted adverts, Bing is probably relying on people liking the Bing search more (and therefore will return to Bing). Or perhaps Bing is trying to build its brand awareness?
It sure is strange when your customer is also your biggest competitor (or when you have to pay your largest competitor to give you business)!