So you want better conversion rates from your landing Pages? Here are ten tips that are sure to make your landing Page a success.
1. Less is more
Don’t have line upon line of text. Landing Pages used to have hundreds of words but that just doesn’t work anymore.
2. Above the fold is where it’s at
A small percentage of people will scroll down a Webpage. Have all necessary information above the fold.
3. Call to action
Have a very clear call to action. Don’t make visitors have to search for the ‘buy now’ or ‘subscribe’ button.
4. Fast loading Page
People will abandon your Site if it doesn’t load very fast. Amazon.com, Google and others have proven that faster loading Pages result in higher conversion rates.
5. Address a need
What need or problem does your product or service address or resolve. In a few words, in a prominent place near the top of the Page describe what needs you are addressing or solving.
6. Clear and concise description
Describe your product or service in a short sentence. Your sentence illustrating the need that is being addessed (see the item above) may also encapsulate the description.
7. Pictures (and video) say a thousand words
You must include images and/or video. These not only provide a simple means for visitors to understand what your landing Page is about, but also help to convey the image that you want your visitors to have of you or your company.
8. Show trust signals
If people don’t quickly feel that they trust you or your company you won’t get a conversion. Some good trust signals include; show photos of people, show testimonials, have logos of your customers showing and clearly show contact details.
9. Narrow/short funnel
A funnel refers to the steps that the visitor needs to take to buy or sign-up for the product or service. The fewer steps the visitor needs to complete the more likely it is that they’ll complete the sign-up or sale. The key here is to only ask for the minimum necessary information from the visitor and continously try to make the buying or sign-up process as simple and quick as possible
10. Placement of Page Content
When a visitor first views a Webpage they usually look at the top left of the Page and then they look at the right-middle of the Page. Have you noticed how many of the successful landing Pages have their call-to-action on the right about half way down the Page (e.g. Mailchimp.com and Amazon.com products)? You should be doing the same.
If you need help with creating or designing your successful landing Page then hire my services. I’ll get you better results.