The Original WordPress SEO Article:
This is the body of the original document at ezinearticles.com:
In SEO, less is often more. There are certain Search Engine Optimization (SEO) WordPress options, Themes and Plugins which significantly enhance SEO. These same factors may also work against visits from Search Engines.
SEO is so much more than purely links to your site and content. SEO is qualitative more than quantitative; the quality is much more important than the amount of optimization performed. It is also about making it easy for the Search Engines to understand your content.
Help, SERP Descriptions are Wrong!
I was recently asked to assist a new client as they had employed an SEO consultant who had performed a mass of SEO tasks however visits from Google, Bing, Yahoo and Ask were falling fast. The SEO basics were certainly in place; inlinks, meta elements (description, title and keywords in the HTML head section of the page / document), fresh content etc. But something was wrong! I then looked at the Search Engine Results Pages (SERPs) on the main engines and noticed that the description of the pages and posts were not what it should have been. The major Search Engines do occasionally use text from the page itself as well as from DMOZ and the like for the SERP descriptions however it is most common that the description meta element text will be used if available on the page or post.
Why are the Page and Post Descriptions Incorrect?
So why was the wrong description text in the SERPs? For this we need to understand the architecture of the Website itself; the Website is running WordPress with a popular Theme framework. There are also numerous active Plugins (most are very widely used Plugins). Looking at the WordPress options and general setup all appeared fine. Investigating the variables on the numerous Plugins and the Theme also proved that the options were acceptable (and enhanced toward optimal SEO). Taking a more thorough look at the HTML of the pages and posts revealed why the SERP descriptions were incorrect; there were at least two description meta elements on every page and post.
Multiple Description Meta in WordPress
Google and some other Search Engines take notice only of the first description meta element so if the text in that element is incorrect then the description in the SERP will likely be incorrect. What was happening on this particular Site was that the head section of the HTML page / document was attaining multiple description text from the numerous SEO WordPress options, Theme and Plugins. Some of these are better than others at auto-creating description meta element text so whichever was the first description text in the HTML head section became what the appeared in the SERPS (for example, the ‘related posts’ text was often being populated as the description meta text).
WordPress, Themes and Plugins Creating Bad SEO
It was obvious that the Website had been over optimized and the SEO consultant didn’t fully understand how the technology / architecture fits together; WordPress, the Theme and the Plugins need to be considered as a comprehensive whole rather than individually. Individually, the SEO aspects of the Website were optimized however once each of the ‘bits’ (e.g. the WordPress Options, plugins etc.) were working together they actually caused more SEO harm than good. If the SEO consultant had disabled all SEO options he or she didn’t specifically need instead of enabling every SEO option available then the destructive SERP problem wouldn’t have occurred.
Problem Resolved – SEO Paying Dividends
The end result is that the damage has been reversed. Through focusing on SEO objectives and SEO quality, the number of visits directed from the Search Engines is improving. The damage however was totally avoidable.
As a note, I intentionally haven’t named the theme nor plugins being used as the SEO deficiencies were caused through inadequate Site setup and testing and not through WordPress or the theme or Plugins.
Article Source: http://EzineArticles.com/?expert=Gary_Eckstein
The Article Copy
Here is how the article as above was rewritten by software (from ‘The Nerd Blogger’):
In SEO, less іѕ οftеn more. Tһеrе аrе сеrtаіn Quest Engine Optimization (SEO) WordPress options, Themes аnԁ Plugins wһісһ significantly enhance SEO. Tһеѕе same factors mау аlѕο work against visits frοm Quest Engines.
SEO іѕ ѕο much more tһаn purely links tο уουr site аnԁ content. SEO іѕ qualitative more tһаn quantitative; tһе quality іѕ much more vital tһаn tһе quantity οf optimization performed. It іѕ аlѕο аbουt mаkіnɡ іt simple fοr tһе Quest Engines tο bе wіtһ уου уουr content.
Hеlр, SERP Descriptions аrе Incorrect!
I wаѕ recently qυеѕtіοnеԁ tο һеlр a nеw client аѕ tһеу һаԁ employed аn SEO consultant wһο һаԁ performed a mass οf SEO tasks bυt visits frοm Google, Bing, Yahoo аnԁ Qυеѕtіοn wеrе falling qυісk. Tһе SEO basics wеrе сеrtаіnlу іn рlасе inlinks, meta elements (description, title аnԁ keywords іn tһе HTML head section οf tһе page / document), fresh content etc. Bυt something wаѕ incorrect! I tһеn looked аt tһе Quest Engine Results Pages (SERPs) οn tһе main engines аnԁ noticed tһаt tһе description οf tһе pages аnԁ posts wеrе nοt wһаt іt ѕһουlԁ һаνе bееn. Tһе major Quest Engines ԁο occasionally υѕе text frοm
tһе page itself аѕ well аѕ frοm DMOZ аnԁ tһе lіkе fοr tһе SERP descriptions bυt іt іѕ mοѕt common tһаt tһе description meta constituent text wіll bе used іf available οn tһе page οr post.
Wһу аrе tһе Page аnԁ Post Descriptions Incorrect?
Sο wһу wаѕ tһе incorrect description text іn tһе SERPs? Fοr tһіѕ wе need tο bе wіtһ уου tһе architecture οf tһе Website itself; tһе Website іѕ running WordPress wіtһ a well lονеԁ Theme framework. Tһеrе аrе аlѕο numerous active Plugins (mοѕt аrе very widely used Plugins). Looking аt tһе WordPress options аnԁ general complex аll appeared fine. Investigating tһе variables οn tһе numerous Plugins аnԁ tһе Theme аlѕο proved tһаt tһе options wеrе acceptable (аnԁ enhanced toward optimal SEO). Taking a more thorough look аt tһе HTML οf tһе pages аnԁ posts revealed wһу tһе SERP descriptions wеrе incorrect; tһеrе
wеrе аt lеаѕt two description meta elements οn еνеrу page аnԁ post.
Multiple Description Meta іn WordPress
Google аnԁ ѕοmе οtһеr Quest Engines take notice οnlу οf tһе first description meta constituent ѕο іf tһе text іn tһаt constituent іѕ incorrect tһеn tһе description іn tһе SERP wіll lіkеlу bе incorrect. Wһаt wаѕ happening οn tһіѕ particular Site wаѕ tһаt tһе head section οf tһе HTML page / document wаѕ attaining multiple description text frοm tһе numerous SEO WordPress options, Theme аnԁ Plugins. Sοmе οf tһеѕе аrе better tһаn others аt auto-mаkіnɡ description meta constituent text ѕο whichever wаѕ tһе first description text іn tһе HTML head section became wһаt tһе appeared іn tһе SERPS (fοr example, tһе
‘related posts’ text wаѕ οftеn being populated аѕ tһе description meta text).
WordPress, Themes аnԁ Plugins Mаkіnɡ Tеrrіblе SEO
It wаѕ evident tһаt tһе Website һаԁ bееn over optimized аnԁ tһе SEO consultant didn’t fully bе wіtһ уου һοw tһе equipment / architecture fits together; WordPress, tһе Theme аnԁ tһе Plugins need tο bе considered аѕ a comprehensive total rаtһеr tһаn individually. Individually, tһе SEO aspects οf tһе Website wеrе optimized bυt once each οf tһе ‘bits’ (e.g. tһе WordPress Options, plugins etc.) wеrе working together tһеу really caused more SEO harm tһаn ехсеllеnt. If tһе SEO consultant һаԁ disabled аll SEO options һе οr ѕһе didn’t specifically need instead οf enabling еνеrу SEO option available
tһеn tһе destructive SERP problem wouldn’t һаνе occurred.
Problem Resolved – SEO Paying Dividends
Tһе еnԁ result іѕ tһаt tһе destruction һаѕ bееn reversed. Through focusing οn SEO objectives аnԁ SEO quality, tһе number οf visits directed frοm tһе Quest Engines іѕ improving. Tһе destruction bυt wаѕ really nοt inevitable.
Aѕ a note, I intentionally рlасе οf protection’t named tһе theme nοr plugins being used аѕ tһе SEO deficiencies wеrе caused through imperfect Site complex аnԁ testing аnԁ nοt through WordPress οr tһе theme οr Plugins.
Article Directory: EzineArticles
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