I often get asked how to combine tags so that Mailchimp email marketing campaigns may be sent to multiple tags. One way is to create a segment comprising multiple tags however Mailchimp allows the inclusion of a maximum five tags. In this short instructional video I show a simple way to combine Mailchimp tags. You […]
Marketing
How to Manage Mailchimp Duplicate Contacts
I’ve been asked a lot lately how Mailchimp manages duplicate contacts. In this video, I describe what Mailchimp considers a duplicate contact, how to import duplicate contacts and how to manage duplicate contacts in your Mailchimp Audience.
How to Add an Image to Mailchimp
The video below shows how you may upload an image into Mailchimp and then use that image in your email marketing campaigns.
How to Embed a Survey Question in a Mailchimp Email
I often get asked how a survey question may be added to the body of a Mailchimp email marketing campaign. In the instructions below, I show a little-known technique for adding a survey question, with pre-defined answers, directly in the email you send. All the recipient needs to do is click on their answer for […]
Create Better Buttons in Mailchimp
In this tutorial, I demonstrate how to create high-converting buttons in Mailchimp. No coding or image knowledge is needed and, best of all, the buttons will show even if images don’t show for a subscriber.
How to Delete or Rename Mailchimp Tags
Do you need to rename or delete tags in Mailchimp? If so, this tutorial is for you. Tags are a great way to label your contacts in Mailchimp. There is no limit to the number of tags you may have in a Mailchimp account. As such, you may find that you have tags you no […]
How to Disable (or Enable) Mailchimp Double Opt-in
Are you wanting to disable, or enable, double opt-in for your Mailchimp email marketing subscribers? If so, then this tutorial will help. Double opt-in is where once a contact subscribes to receive your email campaigns, they receive an email they must click. If your contacts don’t click the confirmation email from Mailchimp, you won’t be […]
Why You Should Not Use the Mailchimp Preferences Center
I’ve been made aware of an issue with the Mailchimp Preferences Center: Subscribers have to type their email address when updating preferences. If subscribers don’t retype their email address, they are, by default, ‘unsubscribed’ from any groups on the Preferences Center. Worst of all is there is no message advising that contacts need to retype […]
How to Merge Mailchimp Audiences That Have Tags and Groups
In these instructions, I describe how to merge Mailchimp audiences where the audiences contain tags and, or groups. Mailchimp has a process of combining audiences however the Mailchimp method doesn’t combine tags or groups. Many of my Mailchimp clients need to combine audiences but use groups and tags in the Mailchimp preferences center, for customer […]
Mailchimp Advanced – Target Customers Based on Survey Responses
Are you an advanced Mailchimp user? If so, learn how to automatically target customers based on their individual survey responses. In this tutorial, I demonstrate how to set up and use a Mailchimp survey to collect customer preferences. I then show how to send personalized emails automatically based on the responses in each survey submitted. […]