We all aim to have a five star rating for our online reviews. It stands to reason that the higher the average review, the more trust consumers will place in our brand. My MBA dissertation centered on market entry strategies for online retailers. Even back in 2005/2006 it was plainly evident that … [Read more...] about Why reviews matter for online sales
Most of my Blog posts these days are about WordPress, SEO or related Internet services. I used to Blog alot about Management Theory and practice as this is something that really interests me. My Posts about the Theory of Constraints (TOC) and Management by Objectives (MBO) still get several hundred … [Read more...] about Excellent Customer Service From Budget
No wonder the gap between what the 'average' person earns and what top executives earn is growing. Today we hear the CEO of HP is being replaced and is walking away with a $25 million payout. WTF! The stock price of HP under Apotheker has plummeted (40% down this year alone). When employing Leo … [Read more...] about Why does HP Reward CEO Failure?
Google is certainly an amazing company that offers innovative and new ways to share information. Google's a genius company with unbelievable ideas and, more importantly, the ability to transform those ideas into products and services. Just think of Google Search, Google Apps, Blogger, YouTube and so … [Read more...] about Google, Benefits and Features
Brand loyalty means that customers trust the brand which filters to the products produced by the brand or distributed under the brand name. Brand loyalty is derived from customer satisfaction and brand consistency which results in the all-important trust. Loyalty results in repeat purchases however … [Read more...] about What is Brand Loyalty?
Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken … [Read more...] about Chicken George the Marketing Genius
Many years ago (I’m starting to sound old!) I worked in luxury hotels. There are many luxury hotels and all offer similar levels of comfort and are priced similarly (although low price usually isn’t a good selling point when it comes to luxury). What really distinguishes the top hotels from the rest … [Read more...] about Why a Customer Service Strategy is Critical
Often, that which appears straightforward, becomes very complicated. On the train this morning, three school kids were debating whether a BMW with M3 seats is an M3 even if the engine isn’t an M3 engine. I wasn’t particularly interested in the content of the heated exchange however it did highlight … [Read more...] about CRM Sales Leads versus Opportunities
Last week I posted an article explaining the basics of Product and Brand Positioning (a marketing concept). I have received several messages asking for techniques for evaluating positioning. Below therefore is a tutorial of how to map your brand or product against that of a competitor. In this … [Read more...] about How to Map Brand Positioning