We all aim to have a five star rating for our online reviews. It stands to reason that the higher the average review, the more trust consumers will place in our brand. My MBA dissertation centered on market entry strategies for online retailers. Even back in 2005/2006 it was plainly evident that higher perceived trust […]
Excellent Customer Service From Budget
Most of my Blog posts these days are about WordPress, SEO or related Internet services. I used to Blog alot about Management Theory and practice as this is something that really interests me. My Posts about the Theory of Constraints (TOC) and Management by Objectives (MBO) still get several hundred readers each month. Over two […]
Why does HP Reward CEO Failure?
No wonder the gap between what the ‘average’ person earns and what top executives earn is growing. Today we hear the CEO of HP is being replaced and is walking away with a $25 million payout. WTF! The stock price of HP under Apotheker has plummeted (40% down this year alone). When employing Leo Apotheker […]
Google, Benefits and Features
Google is certainly an amazing company that offers innovative and new ways to share information. Google’s a genius company with unbelievable ideas and, more importantly, the ability to transform those ideas into products and services. Just think of Google Search, Google Apps, Blogger, YouTube and so many other popular Web services. Underneath it all, Google is a […]
What is Brand Loyalty?
Brand value comprised customer loyalty towards the brand. Loyalty means higher profits and sales for companies such as Coca Cola and Lexus.
Chicken George the Marketing Genius
Slightly inland along the coast near Faro in Portugal is a desolate and very unassuming square building. The hand painted sign outside reads ‘Chicken George Restaurant’. Once seated in the plastic chairs at the equally sparsely tables, George’s wife arrives to offer English speaking people “chicken or fish” in a very broken translation from Portuguese. […]