A question I sometimes get asked in my Mailchimp classes is how Mailchimp may be used in the sales funnel. Mailchimp can be used effectively in various parts of the sales funnel and in this video I show how prospects may be differentiated from leads in a Mailchimp Audience. In summary, email marketing is an […]
Marketing and Mailchimp News and Tutorials
Watch the Mailchimp meetup & learn audiences
The video below is from one of the four Mailchimp meetups that I hosted in April 2020. In this webinar I covered Mailchimp settings and audiences including tags, segments, importing contacts and much more. There are plenty of questions asked by participants as the meeting progresses. The meetups were attended by Mailchimp beginners as well […]
The difference between Mailchimp fields, tags and segments
I often get asked in my Mailchimp classes to explain the difference between fields, tags and segments. There is alot of confusion surrounding these three audience elements and in this video I explain the difference. In summary: Fields hold data that you add. A tag is a label that you assign to one or more […]
How to host a successful webinar
I’m currently hosting a series of live webinars for up to 150 people per event. In the past I’ve hosted in-person meetups but, due to current isolation initiatives (COVID-19), online is the way to go. This of course offers great opportunities for reaching a wider audience however does offer technical challenges different to those experienced […]
Understanding Mailchimp Open & Click Rates
In email marketing the basic measures of success are the open rate and the click rate. The relationship between the two is often misunderstood and how to improve these important measures isn’t known. Learn About Mailchimp Open and Click Rates In the video below you’ll get to know more about the Mailchimp open and click […]
Join Our Live Online Mailchimp Meetup
We are very excited to hold our sixth Mailchimp meetup. In the past we’ve held these meetups in-person in Brisbane, Australia. For this meetup we’re holding a series of four live online training sessions. Attendance is free of charge. When are the Mailchimp meetups? Each meetup will have the identical content (i.e. there is no […]
How to Archive Mailchimp Unsubscribed Contacts
Mailchimp is a one-stop online service where we create marketing campaigns. We can create email campaigns, social media posts, Google ads and much more in Mailchimp. If you only use Mailchimp for email marketing then depending on the plan that you subscribe to in Mailchimp, you may be paying for contacts that you can’t send […]
Learn about Mailchimp Dynamic Content Blocks
It’s now possible to easily show specific content in Mailchimp to certain contacts. For example you may show a certain logo, text or video to certain subscribers and another logo, text or video to other people (without having to create a separate email marketing campaign). Dynamic content is simple to use and this video shows […]
How to Identify Mailchimp Contacts that are Inactive
How to Archive Mailchimp Contacts (and What Archive Means)
Mailchimp have recently amended how contacts are deleted (removed) from an Audience. Contacts may now be archived or permanently deleted (read more about permanently deleting Mailchimp contacts). The Difference Between Archiving and Permanently Deleting a Mailchimp Contact A contact that is permanently deleted cannot be re-added to an Audience. In addition a contact that is […]
