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Marketing and Mailchimp News and Tutorials
Why Your Mailchimp Open Rates Are (Probably) Wrong
Email marketing open rates used to be an important measure of campaign success. Unfortunately open rates may now be very inaccurate. Apple is changing the ability of advertisers and publishers to see whether consumers open emails CNBC.com In this video I explain why the open rates you see in your Mailchimp reports are probably wrong. […]
Mailchimp How-to Guides
Click the guide you’d like to view below I’ve worked as a Mailchimp trainer and consultant for many years. During that time Mailchimp, as a product and brand, has changed considerable. For example, did you know that Mailchimp was first spelled Mail Chimp, then MailChimp and now Intuit Mailchimp? Nowadays Mailchimp have alot of free […]
Need ideas for your Mailchimp email subject line?
I often get asked what makes for a good Mailchimp subject line. There is no one best subject line as each organization, product and news item is different and your contacts may well differ from a similar organizations contacts. I therefore created a free tool that generates subject line ideas for you, based on your […]
How to insert a WhatsApp link into Mailchimp
In this video I demonstrate how to generate a WhatsApp click-to-message link and include the link in a Mailchimp email campaign. I go through how to create the WhatsApp hyperlink and how to add the hyperlink to a Mailchimp email marketing campaign.
The simple way to quickly change your NBN provider
It’s very simple to change your NBN internet provider and takes just a few minutes. Unfortunately many companies describe the process of moving to a new (and cheaper) company as being difficult. I recently moved NBN from a company I’d been with for years. I hadn’t moved as it sounded very complicated to move to […]
Mailchimp – how to correct the name field before import
One of the most common questions I get from Mailchimp customers is how to correct the first name field for contacts. Often the first name field includes the last name or is in upper or lower case. It isn’t simple in Mailchimp to, for example, separate the first and last names in a single field […]
How to switch Mailchimp email builders (in 90 seconds)
In this short tutorial I show how you can easily switch between the new and classic (old) email campaign builders in Mailchimp. If you want to try the new builder or move back to the classic builder then these instructions will help.
How to automate EndNote library daily backups
I use EndNote X9 for my doctoral studies. I love the way it integrates so well with Microsoft Word however it drives me crazy how unstable the library is. I learnt the hard way that the library becomes corrupt when it’s stored on a shared drive such as Microsoft OneDrive or Google Drive. I now […]
How to use the new Google My Business app in Mailchimp
Mailchimp have just released Apps in the new email builder. The first app launched is Google My Business. It’s now very simple to insert your reviews and other business details into your email marketing campaigns. This tutorial shows how to connect Google My Business with Mailchimp and then how to insert your business details into […]