Does Mailchimp frequently ask you to enter a code to be able to access your account? Whilst this may be annoying it is definitely best practice and protects your user account from being used by people that may have attained your login details through illegal means. Multi-factor authentication (in this instance also termed two factor […]
Marketing and Mailchimp News and Tutorials
I was asked by Brenda how she can identify the contacts that are most engaged with her email marketing campaigns. Luckily this is very simple in Mailchimp. In the video below I show how we create a segment in Mailchimp that identifies contacts that have a contact rating of three stars or more. These are […]
You absolutely should have your sending domain authenticated in Mailchimp. Once you authenticate the domain that you use as the sending domain in Mailchimp you’ll find fewer emails going straight to the spam folder. Why you must authenticate your domain Authenticating your domain is recommended by governments and security organizations. Authentication is essentially an email […]
Do you want to get better email marketing results? We’ll authenticate your domain for you.
I’ve recently been asked by a few of my clients as to why they are receiving out-of-office email replies from contacts that aren’t in their Audience (B.T.W. you can easily stop receiving out-of-office replies from your Mailchimp email marketing). An email campaign is sent from Mailchimp and an out-of-office reply is received. When the Mailchimp […]
The two primary measures in email marketing are open and click rates. Most of us know that that an ‘open’ implies that the recipient has taken an action to read an email. A click is quite simply a click on a hyperlink in the email campaign. How to calculate the open rate That sounds simple […]
I’m certainly no coder however use my limited PHP skills to access the Mailchimp API when I need to. GET Mailchimp campaigns via the API I recently needed to GET campaign information for the previous month via the Mailchimp API. Mailchimp campaign information isn’t returned sorted by date. Because I needed campaigns sent for the […]
You may have noticed when you view your Mailchimp Audience that there are two different contact numbers shown; one for contacts and one for subscribers. The video below explains the difference between the two. In addition a way to reduce your Mailchimp monthly cost is described.
I often get asked in my Mailchimp classes and meetups to explain the difference between Mailchimp Groups, Segments and Tags. All have similar functionality in that they allow for targeting our marketing however there are significant differences between when we should use one over the other. Mailchimp recommend one Audience (there are many very good […]
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves identifying the chance of deliverability for any given […]