Adding a first name to your email campaign subject line will increase your email marketing open rates. Fortunately in MailChimp it is incredibly simple to add a first name into your subject line.
How to personalise your MailChimp subject line
Follow the instructions below to add the first name for each of your contacts in the subject line.
- While creating your campaign add a subject line as you usually would (e.g. Want to add your recipients first name?).
- Now add *|FNAME|* where you want the recipients first name to show (e.g. Want to add your recipients first name *|FNAME|*?)
Congratulations, you have now added the recipients first name to the subject line of your email campaign.
What if you don’t have a contacts first name in your MailChimp list?
By default, if you don’t have the first name for a recipient then there will be an empty value instead of a first name. Using the example subject line above, a recipient for whom you don’t have a first name will see Want to add your recipients first name ?. You’ll notice the space before the final question mark which doesn’t look professional.
It’s simple to add a default merge tag which is the default that will show where we don’t have a contact’s first name. I’ve written instructions in relation to saving default merge tags.
Can I personalise the subject line further than first name?
You can easily insert a value into the subject line from any of your fields that MailChimp saves for each contact. Merge tags may be inserted into the subject line or body of your message.
You’re now ready to personalise your subject lines and get better open rates.