Most organisations are looking to attain more leads. Email marketing is a great way of converting leads into paying customers (or donors or volunteers if you’re a charity or not-for-profit organisation).
In MailChimp training I often get asked by attendees how they may attain more subscribers for their email marketing. Below are five of the most simple and common means of increasing your subscriber list.
Easy ways to get more MailChimp Subscribers
Many of the recommended way of getting more subscribers described below may sound overly obvious. It is surprising however how seldom people use these really simple ways of getting more contacts into your email marketing list. Use the items below to grow your MailChimp list.
Turn your address book into a subscriber list
Chances are, you use email to send work related and personal email messages. Whether you use Gmail, Outlook, Apple Mail or any other email application you’ll have some way of extracting email addresses. Why not export your address list and import into MailChimp for your email marketing purposes. Your email system developer will be able to advise how to export addresses or, alternately, there may be an existing integration that will will automatically copy email addresses from your email reader to MailChimp.
Get subscribers at events and in your store
The days of asking customers to place their business cards in bowl are over. There is a far better way of getting your customers details; use the free MailChimp Subscribe app. In just a few steps you’ll have an attractive signup form connected to your MailChimp list. Add the app to your Android or iOS tablet and place on your exhibition stand, next to your POS, on your counter or wherever you want people to have a quick way to get more information from you.
Best of all, the MailChimp Subscribe app doesn’t need a persistent internet connection so will upload your new subscribers to your MailChimp list when you next connect to the Internet. Here in Australia a new Android tablet can be purchased for under $50 at Aldi ; there really is no excuse to be collecting those business cards and then retyping them into your list.
Can people easily subscribe from your website?
There isn’t much to say about this means of getting more subscribers. Quite simply get a subscribe form on your website. These days it is so simple to have a form connected directly to your MailChimp list. Your customers expect to be able to signup for offers and news on your website so make it easy for them.
Hold a giveaway to get subscribers
Holding a giveaway is a sure way to get more subscribers. There are various services available that will help run your giveaway and many connect with MailChimp so that the entrants are automatically added to your MailChimp list. Rafflecopter is one such service that will help boost your social media presence in addition to growing your email marketing list.
Your current clients are potential subscribers
Do you use accounting software? Your contacts in your accounting software are a gold-mine as new subscribers. Most modern accounting software includes integrations with MailChimp whereby new customers (and suppliers if selected) are added automatically to your MailChimp list. Connectors are available for Xero, Quickbooks, MYOB and many other accounting software.
Understanding spam laws when adding subscribers to MailChimp
It is very important when adding new subscribers that you have the permission of your contacts to send them email marketing. Most countries have spam laws that are necessary to adhere to and MailChimp itself makes an effort to avoid its customers from sending unsolicited email messages.
For ethical and legal reasons please always seek the permission of your subscribers to send them email marketing.
Good luck and I hope that the above helps to grow your subscriber list.