This infographic shows the four core ‘pillars’ of marketing agility; sensemaking, iteration, speed and data. In dynamic markets agile marketing has shown to deliver competitive advantage for many organizations. In the image the components of agile marketing are shown to follow one another however this is not the case in reality. For example, data informs […]
Archives for March 2021
Case Study: ANU Press and Mailchimp
With a collection now exceeding 940 titles and 5 million downloads annually, ANU Press emerged from the turmoil of 2020 as one of the world’s largest open-access publishing houses. ANU Press
Uber Eats Shows Marketing Agility
Within four hours of a COVID lockdown being announced, Uber Eats had sent an email marketing campaign showing its marketing agility. Earlier today the Queensland state government (where I live) announced that there is a three day lockdown scheduled to start at 5 P.M. Within a few short hours Uber Eats had started promoting that […]
Mailchimp Q&A Episode 6 – Your Mailchimp Questions Answered
In this video series I answer common questions about Mailchimp. This episode includes answering, and demonstrating the answers to, the following questions: What’s the difference between Mailchimp Customer Journeys and Classic Automations? How do I tag customers based on where they signed up? How do I automatically add all new subscribers to all Groups? Why […]
Mailchimp Q&A Episode 5 – Your Mailchimp Questions Answered
In this video series I answer common questions about Mailchimp. This episode includes answering, and demonstrating the answers to, the following questions: Why do I get an ‘undefined’ error message when I upload an image or PDF file into Mailchimp? What size or dimensions must my image be for Mailchimp email marketing? How do I […]
Mailchimp Q&A Episode 4 – Your Mailchimp Questions Answered
In this video series I answer common questions about Mailchimp. This episode includes answering, and demonstrating the answers to, the following questions: How do I add a colleague to my Mailchimp account? How do I add a logo to the Mailchimp email unsubscribe form? Why can’t I upload a PDF file into Mailchimp to add […]
Mailchimp Q&A Episode 3 – Your Mailchimp Questions Answered
In this video series I answer common questions about Mailchimp. This episode includes answering, and demonstrating the answers to, the following questions: Why in reports are subscribers with most email opens so high? How do I change the name that a Mailchimp email is being sent from? What makes for a good email message subject […]
