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Archives for February 2021

Mailchimp Q&A Episode 2 – Your Mailchimp Questions Answered

Mailchimp Q&A

In this video series I answer common questions about Mailchimp. This episode includes answering, and demonstrating the answers to, the following questions: What are hard bounced and soft bounced emails? Can I add another sending domain for email marketing? What is the difference between a segments and tags? How do I add the recipients first […]

Filed Under: Marketing

Mailchimp Q&A Episode 1 – Your Questions Answered

In this video series I answer common questions about Mailchimp. This episode includes answering the following questions: What does ‘cleaned’ mean in Mailchimp? What Mailchimp help and support is available? How many subscribers can I have in a free Mailchimp account? Can I sync contacts between Salesforce and Mailchimp?

Filed Under: Marketing

Using the AIDA Copywriting formula to Create Compelling Email Marketing

Many of the top brands use a simple copywriting formula that works. In this tutorial I demonstrate how to use the AIDA (Attention, Interest, Desire and Action) copywriting formula in your own email marketing. I show how Uber and Pepsi use the AIDA copywriting formula in their email campaigns and illustrate how to use the […]

Filed Under: Marketing

Magically Have Mailchimp Capitalize Your Subscribers First Names

Filed Under: Marketing

Learn to Add a PDF Attachment in the New Mailchimp Email Builder

Mailchimp has introduced a new email builder. In the new email campaign builder it’s not obvious how an attachment can be added to your email marketing campaigns. In this video I give instructions how to use the Mailchimp Content Studio or Dropbox (or Google Drive, Microsoft OneDrive etc.) for your files that you want to […]

Filed Under: Marketing

How many of my Mailchimp emails go to spam?

I received a message from a client as below. I’ve included my response below the question. I’ve wondered how many of my Mailchimp emails end up in peoples’ spam folders. I had an example of this today from a colleague. He sent me a Mailchimp email that ended up in my spam folder. I know […]

Filed Under: Marketing

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