Learn how to use Mailchimp for your email marketing. These instructions are ideal for beginners and intermediate Mailchimp users. In this tutorial I go though everything you need to know to feel confident in using Mailchimp for your email campaigns. I go through Audiences, creating email campaigns and finally onto understanding your email marketing reports. […]
Archives for January 2021
How Top Brands Send Automated Birthday Emails in Mailchimp (Advanced)
Automated birthday emails with attached offers get excellent results. In this tutorial I demonstrate, using a Hertz birthday email as an example, how to quickly create a Customer Journey where your customer will receive an email automatically seven days before their birthday. Included in the email will be the number of loyalty points that each […]
Why Buying Email Addresses Will Destroy Your Domain
Are you thinking of buying a list of email addresses? If you choose to send email marketing to purchased email addresses you’ll be destroying your domain and future emails you send will go straight to the recipients spam folder. You won’t use purchased, rented, or third-party lists of email addresses. Mailchimp Terms of Use In […]
How to Use Your Competitors Personas to Boost Your Marketing
Creating personas is an excellent way to perceive and understand your target markets. In essence creating personas involves dividing your existing, or required, customers into common factors including age, gender, location and so on. The factors you use as input into your personas will vary for your specific needs. Once you’ve attained the data to […]
The Easy Way to Delete a Mailchimp Audience
If you want to delete a Mailchimp Audience then these instructions will help. I show how to delete an Audience in addition to explaining when you may prefer to archive an Audience rather than delete it.
Learn to create Subtitles for YouTube using AWS Transcribe
I create and publish to YouTube a fair number of Mailchimp instructional videos. I have always been aware of the importance of subtitles for videos both for accessibility reasons in addition to SEO reasons (yes, accessibility is important for SEO). Once you’ve uploaded a video to YouTube then YouTube generates subtitles for you. If however […]
