Mailchimp have released their Automations replacement and it’s called Customer Journeys. Customer Journeys are far more powerful than Automations; for example a contact can be tagged as an action (instead of having to send an email) and up to three starting points can be set to trigger the Journey. Customer Journeys also have Rules which […]
Archives for July 2020
With Gmail starting to show logos in the inbox it is a great time to start to prepare to have your logo show to your email message recipients. The display of logos in the inbox will greatly increase the chance of your email marketing getting noticed. I’m sure we’ll see open rates increase substantially for […]
Does Mailchimp frequently ask you to enter a code to be able to access your account? Whilst this may be annoying it is definitely best practice and protects your user account from being used by people that may have attained your login details through illegal means. Multi-factor authentication (in this instance also termed two factor […]
I was asked by Brenda how she can identify the contacts that are most engaged with her email marketing campaigns. Luckily this is very simple in Mailchimp. In the video below I show how we create a segment in Mailchimp that identifies contacts that have a contact rating of three stars or more. These are […]
You absolutely should have your sending domain authenticated in Mailchimp. Once you authenticate the domain that you use as the sending domain in Mailchimp you’ll find fewer emails going straight to the spam folder. Why you must authenticate your domain Authenticating your domain is recommended by governments and security organizations. Authentication is essentially an email […]
Do you want to get better email marketing results? We’ll authenticate your domain for you.