Mailchimp have released their Automations replacement and it’s called Customer Journeys. Customer Journeys are far more powerful than Automations; for example a contact can be tagged as an action (instead of having to send an email) and up to three starting points can be set to trigger the Journey. Customer Journeys also have Rules which […]
Archives for July 2020
BIMI for Mailchimp. Get noticed in the Inbox.
With Gmail starting to show logos in the inbox it is a great time to start to prepare to have your logo show to your email message recipients. The display of logos in the inbox will greatly increase the chance of your email marketing getting noticed. I’m sure we’ll see open rates increase substantially for […]
Can I share my Mailchimp verification code with multiple people?
Does Mailchimp frequently ask you to enter a code to be able to access your account? Whilst this may be annoying it is definitely best practice and protects your user account from being used by people that may have attained your login details through illegal means. Multi-factor authentication (in this instance also termed two factor […]
Mailchimp | How to identify your most engaged contacts
I was asked by Brenda how she can identify the contacts that are most engaged with her email marketing campaigns. Luckily this is very simple in Mailchimp. In the video below I show how we create a segment in Mailchimp that identifies contacts that have a contact rating of three stars or more. These are […]
Get your Mailchimp domain authenticated
You absolutely should have your sending domain authenticated in Mailchimp. Once you authenticate the domain that you use as the sending domain in Mailchimp you’ll find fewer emails going straight to the spam folder. Why you must authenticate your domain Authenticating your domain is recommended by governments and security organizations. Authentication is essentially an email […]
Check if your domain is authenticated in Mailchimp
Do you want to get better email marketing results? We’ll authenticate your domain for you.
Why you’re getting an out of office for a non-contact in Mailchimp
I’ve recently been asked by a few of my clients as to why they are receiving out-of-office email replies from contacts that aren’t in their Audience (B.T.W. you can easily stop receiving out-of-office replies from your Mailchimp email marketing). An email campaign is sent from Mailchimp and an out-of-office reply is received. When the Mailchimp […]
How is the email marketing open rate measured?
The two primary measures in email marketing are open and click rates. Most of us know that that an ‘open’ implies that the recipient has taken an action to read an email. A click is quite simply a click on a hyperlink in the email campaign. How to calculate the open rate That sounds simple […]
How to set the sort order for the Mailchimp API
I’m certainly no coder however use my limited PHP skills to access the Mailchimp API when I need to. GET Mailchimp campaigns via the API I recently needed to GET campaign information for the previous month via the Mailchimp API. Mailchimp campaign information isn’t returned sorted by date. Because I needed campaigns sent for the […]