Is there an optimal way to layout email marketing campaigns to get the best results? Put simply, there is a template that the big marketers use that gets great results. Best of all the layout is very quick and simple to create and use for your Mailchimp email campaigns. Email Campaign … [Read more...] about The Perfect Email Layout
How to add a telephone link in Mailchimp
I've been asked a few time over the past few weeks how to add a link to a Mailchimp button so that the email campaign recipient may click to call. This is simple enough to do and the instructions are included below. How to add a telephone hyperlink in Mailchimp Add a button content block to … [Read more...] about How to add a telephone link in Mailchimp
What Critics of Mailchimp’s New Plans are Getting Wrong
Mailchimp introduced new plans and pricing this past week. Previously only subscribed contacts counted towards monthly billing. With the new plans contacts that are unsubscribed and non-subscribed also count towards billing. If you use Mailchimp for email marketing alone then you will need … [Read more...] about What Critics of Mailchimp’s New Plans are Getting Wrong
The Difference Between Mailchimp Archive and Delete
Mailchimp has released new plans. With the new pricing all subscribed, unsubscribed and non-subscribed contacts count towards the amount you pay each month (cleaned contacts do not count towards billing). In regards to reducing your Mailchimp monthly spend, below I describe the difference … [Read more...] about The Difference Between Mailchimp Archive and Delete
Mailchimp Goes to University
It was wonderful presenting Mailchimp to students at Curtin University in Perth last week. Thanks to the Curtin Marketing Association for inviting me. The workshop included a brief overview of Mailchimp including Audiences, Campaigns and Reports. Below are images from the event. … [Read more...] about Mailchimp Goes to University
Why Mailchimp Text Formatting Looks Terrible
Does the text in your Mailchimp email campaign look all wrong? Perhaps the colours are inconsistent as is the text sizing and font-family? You're not alone! Read how to solve text display problems. Why Text Looks Wrong in Mailchimp You add text to a text content block in Mailchimp and the … [Read more...] about Why Mailchimp Text Formatting Looks Terrible
Top 5 Mailchimp Beginner Mistakes
Below are the five most common mistake that I see people new to Mailchimp make. People have more than one audience (list).Copying and pasting from Microsoft Word causes text to lose formatting.Images that are too small or are added to text content blocks distort and pixelate.Email campaigns … [Read more...] about Top 5 Mailchimp Beginner Mistakes