You send out your email newsletter and want to monetise your email marketing. Fortunately it’s very simple to add advertising into an email campaign. There are however considerations that affect whether you should in fact add advertisements into your email marketing. Below I list various email newsletter advertising services and the reasons that you should […]
Archives for April 2019
Accessibility in Email Marketing
Ensuring accessibility is a legal mandate for many organizations. Web Content Accessibility Guidelines (WCAG) are the guidelines and measures that many organizations use to ensure that their electronic communication is accessible. Under the Disability Discrimination Act 1992, Australian Government agencies are required to ensure information and services are provided in a non-discriminatory accessible manner. — […]
Mailchimp goes to Curtin University
I look forward to presenting Mailchimp at Curtin University on the 9th May 2019. This event is hosted and organised by the Curtin Marketing Association. Mailchimp Event Details Date: 9May 2019 Time: 4 p.m. to 6:30 p.m. Address: Building 408:2038Curtin University, Bentley, WA 6102 What you’ll Learn During this session we’ll cover Mailchimp from start […]
Top Reasons for Mailchimp Image Problems
Are the images in your Mailchimp email campaigns displaying pixelated, distorted or otherwise look odd? Here are the three most common reasons that images may not be showing correctly. Adding Images to Text Blocks Mailchimp has many types of content blocks that you may use in your email campaign. The text block is made to […]
Avoid Symantec “Suspicious Content” from Mailchimp
Every email you send has a purpose. In marketing, and if you’re a commercial organization, the objective is a sale (either directly or indirectly). It matters therefore if there are things getting in the way of meeting your marketing objective; one such issue some people face is that recipients see the terms Marketing Mail, Newsletter […]
