I am creating this post using the WordPress Block Editor (Gutenberg). This is a huge step forward as until recently I could only use the Classic Editor. Every time I tried to publish a page or post created using the Block Editor I’d get an Updating Failed or Publishing Failed error message. I’ve seen various […]
Archives for February 2019
It was a pleasure delivering a presentation to attendees of the Independent Hardware Group of Mitre10 at their expo at the Adelaide Convention Centre. Attendees were hardware retail store owners and my presentation was about how Mailchimp can help their marketing and, in particular, increase sales. The talk was part of the Striven POS session […]
Email marketing can realise a very favourable ROI. Below are five tips that are sure to increase the effectiveness of your email campaigns and, subsequently, the ROI. Get Your Message in Front of Subscribers Surely if we send an email campaign, our subscribers will receive our message? Unfortunately there are many reasons that your subscribers […]
You create a Mailchimp landing page and want to add more than just the email field. You select additional fields however they don’t show on your landing page. Here is the fix.
Every message counts! What I mean by that is that you want to get your message in front of as many interested people as possible. Once you have your message in front of people you want a positive outcome from your communication (e.g. a donation, brand awareness etc.). The charity, NGO and NfP industries are […]
There are three reasons that you should authenticate your Mailchimp domain: Your email campaign will show you as the sending domain and not Mailchimp and More of your emails will get through spam filters (and it will be more difficult for spammers to spoof your domain). Authenticating your domain is a once-off activity. Firstly we […]
It is proven that by greeting our subscribers by their name increases interaction rates (and subsequently sales or donations). Fortunately it is simple in Mailchimp to automatically add the first name of each subscriber to our email campaigns. Instructions to Add a Subscribers First Name in Mailchimp Enter the first name of your subscribers in […]