In Mailchimp, and many other email marketing services, it’s simple to add an image as your campaign background. In Mailchimp training I strongly advise people not to add images as backgrounds and here’s why. Email images don’t load Many organisations still block images in email messages from loading by default. The recipient needs to click […]
Archives for March 2018
How your domain quality affects your email marketing
The quality of your domain affects how many of your email messages reach your subscribers. If your domain quality (also occasionally called domain authority, sender score and sending reputation) is low then most of your email messages will go directly to spam. If you domain quality is high then your messages are far less likely […]
4 quick ways to speed up your Email Marketing
I often hear of people that take hours to create and send a Mailchimp email campaign. There really isn’t any reason that it should be taking that long; if you’re following best practice then creating and sending an effective email marketing campaign should be taking minutes (yes the content itself, such as video and text, […]
Use the weather forecast to get more sales through Mailchimp
If you have an online shop (eCommerce) then you likely have lots of content that you can send in your email campaigns. If you are service based, a charity or a small business you may wonder how you’ll have enough content to send regular email marketing. Attendees of my Mailchimp training often tell me that […]
Mailchimp Automation not sending to subscribers
Mailchimp Automation (drip-marketing) is incredibly useful and many of my clients see fantastic results. Setting up ongoing campaigns is simple enough however there are two things that many people find a bit confusing in regards to the email messages not being sent. Imported Contacts not getting Emails By default, if you setup a Welcome Campaign […]