Most organisations are looking to attain more leads. Email marketing is a great way of converting leads into paying customers (or donors or volunteers if you’re a charity or not-for-profit organisation). In Mailchimp training I often get asked by attendees how they may attain more subscribers for their email marketing. Below are five of the […]
Archives for August 2017
How to recall your Mailchimp Campaign
A question that I get asked once in awhile is how a sent Mailchimp campaign may be amended or recalled. Quite simply it isn’t possible to recall a Mailchimp campaign. Some Mailchimp customers can cancel sending a campaign Mailchimp Pro subscribers (Mailchimp Pro is a $199 p.m. add-on) have the option of stopping sending of […]
Conversions in Email Marketing
In email marketing, as in eCommerce, we’re concerned with conversions. This is the reason that we measure open and click rates in email marketing. What is a conversion in email marketing A conversion is the objective of the email campaign we send. Understanding the reason that we send email marketing is important. The objective defines […]
Add Coupon Codes to Mailchimp
Do you have a need to send coupon codes to your Mailchimp subscribers? Perhaps you have a Shopify store or sell tickets on Eventbrite and want to provide customers with individual discount codes. Fortunately this is very simple using Mailchimp. There are two sets of steps involved in sending your contacts discount codes; adding the […]