Getting your Eventbrite attendees into your Mailchimp list can be easily automated. You’ll then be able to send email campaigns to past and future event attendees in addition to targeting these attendees in Facebook adverts. The benefits of integrating Eventbrite with Mailchimp Once Mailchimp and Eventbrite have been integrated there are three distinct features available: […]
Archives for July 2017
Image spam and how it affects your email campaigns
Many people don’t know that their email campaigns are immediately sent to spam (also called junk) because of their images. It is common best practice to ensure that there is an adequate amount of text in proportion to image content in an email message. Mailchimp recommend a maximum 20% image content to text content in […]
The Three Biggest Mailchimp Mistakes
As I work as a Mailchimp consultant and trainer I get a good overview of how people use Mailchimp. There are a few issues that cause many email marketers problem. Fortunately these issues are simple to avoid if you know what to look for. Below are the three most common issues that I encounter with […]
Add a navigation menu to Mailchimp campaigns
Occasionally I get asked by Mailchimp training attendees how to add a horizontal menu to email campaigns. Many people like to send an email message with a navigation bar similar to those on their website. Here is one way to add a menu to your Mailchimp campaign. You’ll need some HTML skills as there is […]
5 easy ways to improve your Mailchimp opens
A question I get asked in most Mailchimp training classes is how open rates may be improved. The good news is that a few small changes can have a very positive impact on your open rates. What are email marketing open rates Firstly we need to understand what an open rate measures. Quite simply an […]
The Spam Act 2003 doesn’t work. Let’s fix it!
The Federal Trade Commission in the U.S.A. is requesting comments regarding the CAN-SPAM Act. It has been 14 years since the CAN-SPAM Act was introduced and there is a growing community of ethical marketers, privacy proponents and others questioning the effectiveness of the Act in preventing unsolicited email from being sent (i.e. spam email messages). […]
