There are a few things that people find confusing in Mailchimp; in every Mailchimp class people ask what the difference is between segments and groups. Of course there are the the official explanations however I believe that the difference is simpler to explain. What is a Mailchimp group [A group is] a collection of subscribers, […]
Archives for May 2017
Mailchimp Segments – A worksheet to help create your segments
A list in Mailchimp contains your contacts (also called ‘subscribers’). Your contacts may then easily be targeted with campaigns that are relevant using segments. Below is a workbook that I use in my Mailchimp classes to help people identify their target segments and setup those segments in Mailchimp. Feel free to use the guide and […]
Update Mailchimp Security & Save Money
WannaCrypy has wreaked havoc on computers that haven’t been updated in ages. Microsoft repeatedly notified users of the dangers of not updating their software but in many cases the warnings fell on deaf ears. We really do need to take online security seriously and the great news for Mailchimp users is that by enhancing security […]
Mailchimp vs. Social Media
I get asked during Mailchimp training which is ‘better’ between email marketing and social media. The roles of email marketing and social media are different. Of course elements overlap but they are two different mediums. There is much evidence to suggest that email marketing is more effective at revenue generation (making money for your business) […]
The cost of not using Shopify or WooCommerce to sell online
I recently compared the ongoing cost of using Shopify versus WordPress WooCommerce for a small online store. Just after I’d published that post I received a request to help a business integrate their custom developed eCommerce platform with the Mailchimp API. That got me thinking how important it is that the majority of businesses choose […]
Mailchimp Automation Free for Everyone
Mailchimp announced yesterday that Automation will be available for all accounts (even free subscriptions). You can now setup your drip-marketing and auto-responders even if you are on a free Mailchimp account. In my Mailchimp training sessions I show people how to setup and use Automation. Attendees are usually amazed at how simple it is to […]
