In email marketing, a bounce is where the campaign couldn’t be delivered to the recipient. If the deliverability issue is temporary (such as the subscribers email mailbox being at capacity) we refer to a soft bounce and if there is a permanent issue (such as the email address no longer exists) then this is called […]
Archives for September 2016
Solve WordPress AMP ‘Image missing and required’
My websites run on WordPress using CloudFlare for security and performance enhancements. Including AMP copies of posts is becoming a necessity for SEO and page load speed reasons. I recently therefore installed and activated the AMP plugin for WordPress. Today I received an email from Google Search Console stating: Google systems have detected that some […]
Adding First Name to Mailchimp Subject Line
So you want to personalize the subject line of your Mailchimp email campaigns? Here is the quick and simple way of including your subscribers first name in the subject line of your email marketing campaign. In Mailchimp, start creating your campaign. In the Setup section of the Campaign Builder look for the Email Subject field. In […]
Three Quick Ways to Improve Mailchimp Open Rates
Email campaign open and click rates are the most commonly used measures when determining EDM effectiveness. These two measures are used to determine email marketing strategy, campaign design, content and much more. If your open and click rates are improving you’re going in the right direction. If the rates are below industry average or aren’t improving […]
Fix WordPress Images Saving to Wrong Date
The image on this post has the file location https://organicweb.com.au/wp-content/uploads/2010/10/wordpress-300×300.png. I however uploaded the image to my WordPress website in September 2016. Also, when uploading files I’ve selected the Organise my uploads into month- and year-based folders option by going to Settings then Media from my WordPress dashboard. So why has WordPress saved the image […]
How do I know if I have 3 months Mailchimp free?
As a Mailchimp Expert delivering training, integration and consulting services, Mailchimp give my clients three months free Mailchimp subscription. This can be worth a significant amount of money. Per Mailchimp, there are a few criteria that are necessary to be eligible for the three months free. Here are a few of those items: Invoice must […]
